The Fringe Effect
From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook.
Episode Links
Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Jodi Hendrickson | Fringe Scarves | Facebook | Instagram YouTube
The skinny
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