Retail Roundup: Writing an Effective Survey
Today we focus on customer surveys. What works, what doesn’t. What types of questions should we be asking and how long should they be? Martha Brooke from Interaction Metrics breaks it all down for us. Listen in….
WESA Retail Roundup November 10, 2025:
Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Martha Brooke of Interaction Metrics
Presented By: Western English Sales Association
Chapters:
16:16 - The Importance of Survey Design and Analysis
24:32 - Incorporating Open-Ended Questions in Surveys
27:54 - Understanding Customer Feedback and…
The skinny
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