A Family’s Legacy in Crafting Western Heritage
For nearly a century, the Mizrahi family has shaped western apparel through craftsmanship, innovation, and a deep commitment to retailers and manufacturers across the industry. In this episode, Lane Mizrahi reflects on his father Roland’s legacy, the evolution of Sidran Inc., and the timeless values that continue to guide their family business.
Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Lane Mizrahi, CEO Sidran Inc.
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The skinny
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