Shows / Music Tectonics
Music Tectonics
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.
Episodes
Music TectonicsThe Untapped Revenue in Lyrics and Music Videos with Darryl Ballantyne
Lyrics are more than words on a screen. They're a source of revenue, a tool for music discovery, and a way for artists to build deeper connections with fans…
Music TectonicsFuture Echoes: The Music Business of Tomorrow Being Built Today
What will the music business look like in 2033, and which of today's bets will get us there? This week, we're sharing the kickoff keynote from last month's…
Music TectonicsHow AI is Transforming the Music Business
AI in music is about more than generating songs. How could it transform the business behind the music? This week on the podcast, Dmitri talks with Matt Urmy…
Music TectonicsRising Tide: Why You Need to Be at Music Tectonics 2026
What does a rising tide look like when the whole music industry rows in the same direction? This week, we close out the Rising Tide miniseries witha recap…
Music TectonicsFormat Shifts: New Products for Music Fans
What happens when music becomes more than something you stream, but instead something you can hold? This week, we're wrapping up the Rising Tide miniseries…
Music TectonicsHow Direct-To-Fan Unlocks Revenue
This week on the podcast, we're on revenue multiplier 7 on our Rising Tide miniseries: direct-to-fan. First, Mag Rodriguez, founder and CEO of EVEN, makes the…
Music TectonicsFan Growth Tech: More Fans, Buying More Things
What does it actually take to turn followers into fans who buy? This week, we're digging into Fan Growth, one of the 8 revenue multipliers in our Rising Tide…
Music TectonicsMore Music Means More Growth: The New Job of Distributors
What is a music distributor actually responsible for in 2026? This week on the Music Tectonics podcast, we're focusing on distribution and artist services as a…
Music TectonicsWhat if Generative AI Grows the Music Business?
What if generative AI actually grows the music business instead of shrinking it? This week, Dmitri Vietze tackles the AI question everyone's tired of hearing…
Music TectonicsNew Forms of Licensing: How Businesses, Apps, and Games Pay for Music
What happens when businesses, apps, and games use music without really paying for it? This week we're on the third revenue multiplier of our Rising Tide…
Music TectonicsHow Music Catalogs Get Valued and Sold
What is your music catalog actually worth, and how would you even find out? This week we're on the second stop of our Rising Tide miniseries, tackling catalog…
Music TectonicsRevenue Recovery: How to Recover Lost Music Royalties
There's no lost and found for your royalties. If you don't claim them, they don't come looking for you, and depending on where the money's sitting, you may…
Music TectonicsEight Revenue Multipliers of the Music Industry
What's your music catalog actually worth, and where is the industry still leaving money on the table? This week, Dmitri is joined by our chief writer Tristra…
Music TectonicsWhat Multiplies Revenue for Music? (Bonus Episode)
We interrupt this miniseries for a special bonus episode! Last week, we laid out a theory on what technology can do to grow the value of music, so this time we…
Music TectonicsWhat If Tech Grows the Music Industry Instead of Disrupting It?
That's the question host Dmitri Vietze presents to Vickie Nauman, founder of CrossBorderWorks, in this episode of Music Tectonics. Vickie has spent over two…
Music TectonicsState of the Music Industry: What Happens After Streaming?
Streaming built the modern music industry, but its growth is slowing in the US and other mature markets. So what comes next? This week on the podcast, Dmitri…
Music TectonicsWhy is the Music Industry So Small?
Why is the value of the music industry so small compared to other forms of entertainment like gaming and television, even though music seems to be everywhere…
Music TectonicsHow Do You Value Music Catalogs in 2026?
How do you actually put a price on a music catalog in 2026? In this panel from our recent Grow the TAM event, Billboard's Elizabeth Dilts Marshall sits down…
Music TectonicsHow Will Music Be Monetized in 2030?
What will the music business actually look like in 2030? In this special panel from the Grow the TAM summit, Tatiana Cirisano, VP of Music Strategy at MIDiA…
Music Tectonics8 Ways to Grow the Value of Music in 2026
In this episode, Dmitri and Eleanor walk through eight revenue multipliers reshaping the music business in 2026, including catalog valuation, revenue recovery…
Music TectonicsEvery Object Can Sound: How Playtronica is Reimagining Music Creation
What if you could make music with anything around you? Fruit, water, human skin, or even the weight of objects on a kitchen scale? That's the question…
Music TectonicsThe $300 Billion Industry Music Tech is Ignoring
What if the biggest opportunity in music monetization isn't streaming, social media, or live concerts? It's the $300 billion pro AV industry, and most…
Music TectonicsCan Gamification Fix Music Discovery?
Remember when the best music recommendation you ever got didn't come from Spotify's algorithm, but from your coworker, your cousin, or a stranger in another…
Music TectonicsHow TikTok Changed Sync Licensing (and What Cipher Music is Doing About It)
Why are most brands still stuck licensing royalty-free tracks nobody recognizes while short-form content runs on music? This week, we're sharing a conversation…
Music TectonicsThe Label of the Future: How ONErpm Scaled Without Investors
Emmanuel Zunz, the CEO and founder of ONErpm, has spent 16 years building one of the fastest-growing independent music companies in the world, across 40…
Music TectonicsThe Reality of Being a Music Creator in 2026 (ft. Aryy)
What does it actually look like to build a music career from the ground up as an artist in 2026? This week Dmitri sits down with Aryyzona, a Brazillian-born…
Music TectonicsYou Don't Know Your Fans (And It's Costing You)
Most artists have no idea who their fans actually are. They know follower counts and streaming numbers, but they don't own the relationship, and according to…
Music TectonicsMusic is Getting Physical Again (in the Age of AI)- AlgoRhythms 2026
What if the most surprising thing happening in music right now isn't what AI is creating, but what fans are reaching for instead? This week on Music Tectonics…
Music TectonicsAdam Neely on the Hidden Cost of AI Music
What happens to music when everyone is only listening to what they made themselves? In this episode, Jade Prieboy sits down with Adam Neely, composer, bassist…
Music TectonicsIs Music Making Up for Grabs?
What if every fight over music technology throughout history has actually been the same fight, and we're just now facing a version of it we've never seen…
Music TectonicsHow Hunna G Turned "Take a Seat, Rap on the Beat" into a 150M View Platform
What happens when a beat-selling side hustle accidentally becomes a social media phenomenon? In this episode, music producer and content creator Hunna G…
Music TectonicsDom McLennon on Creativity, Community, and Hacking Music Tech
This week, Dmitri is joined by Dom McLennon, artist producer, and creative strategist from Hartford, Connecticut. Best known as a lead vocalist and assistant…
Music TectonicsShould Artists Admit They Use AI? (ft. Dr. Joel Carnevale)
What happens to an artist's reputation the moment they admit they used AI? Does admitting how they used AI make a difference? New research suggests the stakes…
Music TectonicsIs the Music Supply Chain Ready for the AI Boom?
Everyone's talking about the AI boom in music, but is the industry's infrastructure actually ready for it? Bjorn Lindvall, CEO and co-founder of MusicInfra…
Music TectonicsWhat Music Can Learn From Mobile Gaming
Is gaming really the next frontier for music, or is that just wishful thinking? In this episode, Dmitri sits down with Jenn Garcia, co-founder and CEO of…
Music TectonicsBeyond the Catalog: The KISS Deal and the Future of Music IP
What happens to a rock band's legacy when the touring stops forever? When Pophouse acquired the KISS catalog, brand, name, image, and likeness rights, they…
Music TectonicsWhat Founders Get Wrong About Exits
Most founders think about building. Fewer think carefully about selling. In this episode, Dmitri talks with Phil Barry, the founder of music rights and…
Music TectonicsBuilding AI for Music Without Breaking Trust
Where does AI stand in the music industry as we move through 2026? In this conversation, Dmitri talks with Mike Pelczynski, Chief Strategy and Impact Officer…
Music TectonicsNAMM 2026, pt 2: The Creator Shift (ft. Modern Biology)
For Part 2 of our NAMM 2026 recap, we explore how music creators are building sustainable careers outside of the traditional music industry model. As streaming…
Music TectonicsNAMM 2026, pt 1: AI's Inflection Point (ft LANDR and Yamaha)
For the next two weeks we'll be talking about all things NAMM and getting into some of the exciting innovations we spotted on the show floor, along with some…
Music TectonicsBlanco Brown on AI, Authenticity, and "Walk My Walk"
What happens when AI starts reflecting an artist's voice back to them? This week, Dmitri talks with artist, songwriter, and producer Blanco Brown. Blanco first…
Music TectonicsThe Science of Sound with Russell Wedelich of Eventide
This week, Dmitri chats with Russell Wedelich, the President and CTO of Eventide Audio. Eventide has been shaping Eventide has been shaping recorded music…
Music TectonicsAre Trade Shows Still Worth It In 2026?
Episode 400! This week, we thought we'd do something a little different and talk about trade shows and whether or not they're still worth it in 2026. Fresh…
Music TectonicsOptimization is Not Enough: Are You Ready for Streaming's Reckoning?
This week, we're kicking off 2026 with our opening keynote from last year's Music Tectonics conference: "Optimization is Not Enough: Are You Ready for…
Music TectonicsMusic Tectonics 2025: Three Innovations We Spotted
This week, we're wrapping up 2025 with something special: three rapid-fire interviews from last month's conference with companies that represent some of the…
Music Tectonics2025 in Music Tech: The Year's Top Stories
As 2025 comes to a close, Dmitri and Tristra look back at the year's most significant music tech stories and what they mean for the industry ahead. From AI…
Music TectonicsConference Conversations: Creative Collaborations Everyone Can Agree To
This week, we're continuing our Conference Conversations series from last month's conference with a panel called "Brands and Creators: Creative Collaborations…
Music TectonicsConference Conversations: Where Investors See Creator Tools Thriving Alongside AI
This week, we're continuing our Conference Conversations series from last month's conference with a panel called "Betting on the Future: Where Investors See…
Music TectonicsConference Conversations: Founders on Building Defensible Companies in the AI Economy
This week, we're continuing our Conference Conversations series from last month's conference with a panel called "Building to Scale: Founders on Building…
Music TectonicsConference Conversations: Rethinking Distribution with Hollywood Reporter's Ethan Millman
This week on Music Tectonics, we're continuing our Conference Conversations series with highlights from the Music Tectonics Conference. Over the next several…
Music TectonicsConference Conversations: Inside the Yamaha Music Innovation Fund
This week on Music Tectonics, we're doing something different. We're kicking off a series of highlights from the Music Tectonics Conference that wrapped up…
Music TectonicsCrossroads: Streaming's Time to Choose with Mark Mulligan
This week as we have just wrapped up the Music Tectonics Conference in person in Santa Monica, I thought I'd do something a little bit different and release a…
Music TectonicsRethinking Indie Streaming with Neil Sheehan of Vocana
Our guest this week is Neil Sheehan, the president of Vocana, a streaming platform built for independent artists and fans using a user-centric payment model…
Music TectonicsThe FOMO Episode: Why You Need to Be at Music Tectonics 2025
Pack your bags, we're going to Tectonics! On this week's episode, our marketing director, Eleanor Rust, turns the tables on Dmitri to talk about the upcoming…
Music TectonicsTrue Ownership Beyond Streaming with Joshua Stone
This week, we're exploring the future of direct-to-fan commerce with Joshua Stone, the CEO and Co-Founder of Stuff.io and book.io. Josh has some serious…
Music TectonicsUnlocking the Value of Music with Darryl Ballantyne
This week, Darryl Ballantyne, CEO and Co-founder of LyricFind, discusses the complexities of the music business model and how LyricFind has managed to create…
Music TectonicsShould Music Publishers Be Worried about AI?
This week we dive deep into all things music publishing with Monica Corton of Go to Eleven Entertainment. With over 30 years of experience in music publishing…
Music TectonicsLogic Pro, Loupe Art, and the Age of Abundance with Dot Bustelo
On this week's episode, Dmitri sits down with Dot Bustelo, a former Apple Logic Pro team member and the innovative mind behind Loupe Art. We talk about…
Music TectonicsThe Future of AI Music is Fairly Trained?
Today, a conversation with Tristra and Mansoor Rahimat Khan, the founder and CEO of Beatoven.ai. an ethically trained music generator that was built in…
Music TectonicsMachine Music, the Velvet Sundown, and Whale Pop Stars with Drew Thurlow
Today, I chat with Drew Thurlow, a strategist focused on how AI might be democratizing the music industry, rather than destroying it. We talk about how AI is…