How TikTok Changed Sync Licensing (and What Cipher Music is Doing About It)
Why are most brands still stuck licensing royalty-free tracks nobody recognizes while short-form content runs on music?
This week, we're sharing a conversation Jade Prieboy had at SXSW with Ferris Bseiso, founder of Cipher Music, breaking down how TikTok rewrote the economics of sync licensing, why major brands are getting hit with eight-figure copyright lawsuits over Instagram posts, and how Cipher is creating a volume-driven sync market designed specifically for the creator economy.
Also on this episode, Jade and Dmitri swap takeaways from Music Biz in Atlanta and Mo Forum in New York. They…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.