How Direct-To-Fan Unlocks Revenue

Music Tectonics · Sep 23, 2026 · 1h 3m

This week on the podcast, we're on revenue multiplier 7 on our Rising Tide miniseries: direct-to-fan.

First, Mag Rodriguez, founder and CEO of EVEN, makes the case that most artists are leaving serious money on the table by skipping direct-to-fan entirely, and why you don't need a big mailing list to start selling directly to fans.

Then, J Edward Keyes, editorial director at Bandcamp, explains why CDs are suddenly outselling vinyl with younger fans, and walks through some of the free features on Bandcamp that most artists still aren't using.

Finally, Tim Quirk, SVP at Zedge and general…