The $300 Billion Industry Music Tech is Ignoring
What if the biggest opportunity in music monetization isn't streaming, social media, or live concerts? It's the $300 billion pro AV industry, and most musicians and music tech innovators have never thought about it.
This week on the podcast, Graeme Harrison, vice president and general manager of Bluesound Professional, joins Dmitri to break down how commercial audio is reshaping the way brands use music in physical spaces. From 15,000 7-Eleven stores to NFL stadiums to the US Senate, Graeme's work sits at the intersection of music, technology, and brand experience in ways the music industry…
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