Optimization is Not Enough: Are You Ready for Streaming's Reckoning?
This week, we're kicking off 2026 with our opening keynote from last year's Music Tectonics conference: "Optimization is Not Enough: Are You Ready for Streaming's Reckoning?"
In this keynote, Tatiana Cirisano from MIDiA Research joins Dmitri to ask a provocative question: Is the music industry so focused on optimizing streaming revenue that it's missing what comes next?
Tatiana argues that streaming has removed so much friction from music that it's accidentally removed fans' emotional connection (especially for Gen Z and Gen Alpha), and that music's real competitor isn't a new format but the…
The skinny
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