Shows / AI DTC WTF
Episodes
AI DTC WTFUse Claude and Codex without getting locked into one platform
Question: How do you use Claude and Codex without getting locked into one platform? Answer: Keep your skills and instructions outside any single tool and point…
AI DTC WTFIs AI Making You a Worse Marketer? | Ben Feys, PrettyBoy
Is AI making you a worse marketer? AI makes you a worse marketer when you use it to skip work you never learned to do, and a better one when you use it to…
AI DTC WTFHow to Hire Creative Strategists When AI Writes Every Sample | Jess Bachman, FireTeam
How do you hire creative strategists and copywriters when AI writes every work sample? Stop judging creative strategists on work samples, because you can no…
AI DTC WTFHow Go Brewing Built Their Entire Business Operating System With Claude Code | Joe Chura | EP 14
How do you build a business operating system with Claude Code? You build it one component at a time and connect them, rather than building isolated dashboards…
AI DTC WTFFable 5.1: What Actually Changed and What to Use It For | EP 13
Is Fable 5.1 actually better, and what should a marketer use it for? Fable 5.1 is a net improvement on Fable 5 for marketers, mainly because it is more concise…
AI DTC WTFThe 4 Skills That Turn a Media Buyer Into an AI Growth Strategist | Rooster Sanchez
What is an AI growth strategist, and what does a media buyer or account lead have to learn to become one? An AI growth strategist is the person accountable for…
AI DTC WTFHow to Use AI for Creative Strategy Without Killing Your Best Ideas | Matthew Gattozzi
How should a creative team use AI for creative strategy without losing the original ideas that make ads work? Use AI to compress the non-creative work that…
AI DTC WTFThe Ads That Spend $1M Are Still Written By Hand | Harry Delmege
In this episode, Andrew Foxwell and Will Sartorius talk with Harry Delmege about using AI for ad creative — specifically where it helps and where it quietly…
AI DTC WTFHow to Build an AI Agent Team for Your Marketing Agency | Tristram Dyer
How do you build an AI agent team for a marketing agency? Tristram Dyer, CEO of Webtopia & OAKS, walks through the exact system his agency runs: fast AI that…
AI DTC WTFThe AI Updates Every Media Buyer Needs Right Now: Meta, Shopify, Youtube Shorts
Andrew Foxwell and Thomas Mowen run through the biggest AI updates hitting Meta, Shopify, and YouTube. On the Meta side, the platform is going all in on…
AI DTC WTFA "Summer Fling": How Anthropic's Best Model Got Pulled
This bonus episode covers the abrupt shutdown of Claude Fable 5 (alongside Mythos 5), Anthropic's most powerful model, which lasted only three days before the…
AI DTC WTFThe 2 Skills Thomas Moen Can't Live Without
This is a solo episode of the AI D2C WTF podcast a departure from the usual deep-dive guest interviews. Instead host, Thomas Moen goes practical and breaks…
AI DTC WTFFrom Persona Research to AI Media Buyer: The Full-Stack Agency Automation Playbook
Frederick Rode, a German AI consultant transitioning from creative strategy to full-scale agency AI implementation, joins Andrew and Thomas for a detailed…
AI DTC WTFFrom Prompt Engineer to AI Architect: Florian Litterst's Full Agency Playbook
Florian Litterst, German paid social agency owner since 2012, joins the show to break down exactly how his team has wired AI into every corner of their…
AI DTC WTFWill Sartorius's The 3-Part Framework That Tells You Exactly Which Ads to Make Next
Co-host Will Sartorius chats with Andrew on a wide-ranging episode that opens with a hot-take roundup on the latest model drops (Claude Opus 4.8, Google Omni…
AI DTC WTFWhy AI UGC Is a Trap (And What Actually Works) | Cody Plofker
This episode features Cody Plofker, of Jones Road Beauty, and one of the most talked-about voices in the DTC/e-commerce space. The conversation covers how Cody…
AI DTC WTFHow Tori Rowe Built an AI Operating System for His Entire Agency
This episode features Torii Rowe, a Foxwell Founders member and agency operator who has quietly built a near-fully automated media buying operating system…
AI DTC WTFAI DTC WTF: Stop Starting From Scratch
Andrew Foxwell & Will Sartorious open with a quick roundup of what's new in AI before diving into the main interview. They cover GPT-4o's image generation…
