Is AI Making You a Worse Marketer? | Ben Feys, PrettyBoy
Is AI making you a worse marketer?
AI makes you a worse marketer when you use it to skip work you never learned to do, and a better one when you use it to speed up work you already understand. Ben Feys runs PrettyBoy with one co-founder and holds every AI build to three tests: the result has to be measurable, it has to beat the alternative, and it has to save money. He automates research, planning and briefing on workflows he knows end to end, keeps people on the creative judgment, and tracks AI-made ads separately from human-made ads so the performance question gets settled by data.
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