The Ads That Spend $1M Are Still Written By Hand | Harry Delmege
In this episode, Andrew Foxwell and Will Sartorius talk with Harry Delmege about using AI for ad creative — specifically where it helps and where it quietly destroys your hit rate. Harry co-founded Roly Poly Digital and is best known for long-form "yapper" ads that have scaled past $1M in spend. His team uses AI heavily for execution and almost never for ideation. You'll learn why manual research still beats AI research, why AI UGC fatigues faster than real UGC, and the one quality Harry now hires creative strategists for.
We discuss:
Where AI belongs in a creative process and where it…
The skinny
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