The 4 Skills That Turn a Media Buyer Into an AI Growth Strategist | Rooster Sanchez
What is an AI growth strategist, and what does a media buyer or account lead have to learn to become one? An AI growth strategist is the person accountable for a brand's entire funnel and its financials, not just the creative, doing that job with AI wired into every step. Becoming one takes four skills in order: context engineering, so the model knows your business; skills, so you can replicate yourself instead of prompting from scratch; connectors, so the model queries live data instead of a stale onboarding doc; and being the person who pushes AI through the team's actual workflow. Get…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.