The AI Updates Every Media Buyer Needs Right Now: Meta, Shopify, Youtube Shorts
Andrew Foxwell and Thomas Mowen run through the biggest AI updates hitting Meta, Shopify, and YouTube. On the Meta side, the platform is going all in on catalogs: product images can now be auto-converted into video ads, in-campaign AI editing will crop, animate, swap backgrounds, and generate text variations on your creative automatically, and Gen AI tool adoption has jumped from 1 million to 4 million advertisers in six months. Meta also rebuilt its opportunity score, rolled out a "brand memory" feature that learns your tone, look, and fonts from your ad library, added client creative…
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