Shows / S.O.B. (Small Owned Business) Marketing
S.O.B. (Small Owned Business) Marketing
Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away…
Episodes
- S.O.B. (Small Owned Business) Marketing
What the hell is a Meta Pixel?
If you're running Facebook or Instagram ads but aren't using a Meta Pixel, you're missing out on valuable information that could help improve your ad…
- S.O.B. (Small Owned Business) Marketing
Social Media Is Changing FAST - 4 Updates You Can't Afford to Ignore in 2026
Keeping up with social media updates and changes can feel like a full-time job, which is why we do the research for our S.O.B. Community members every week! In…
- S.O.B. (Small Owned Business) Marketing
7 Marketing Things Small Business Owners Waste Money On
Are you spending money on marketing that isn't actually helping your small business grow? Just because something is popular, expensive, or easy to do doesn't…
- S.O.B. (Small Owned Business) Marketing
Do You REALLY Have to Do Video Marketing in 2026?
Small business owners are always being told they NEED to be showing up on video but is it true? In this episode of the S.O.B. Marketing Podcast, we have a…
- S.O.B. (Small Owned Business) Marketing
Do You Really Want to Be the Face of Your Business?
If you’ve ever felt the pressure to be the face of your business, constantly creating content, sharing your life, and putting yourself out there, this episode…
- S.O.B. (Small Owned Business) Marketing
Is Your Business Showing Up on ChatGPT or other AI Chatbots? Here's How to Find Out
Even if you personally aren't a fan of AI Chatbots like ChatGPT, Claude, or Grok - you WANT your small business to get recommended in their search results…
- S.O.B. (Small Owned Business) Marketing
Google Search Console Is Changing: What Small Business Owners Need to Know in 2026
Google Search Console just got a lot more interesting for small business owners. Google is giving businesses new insight into how their content shows up across…
- S.O.B. (Small Owned Business) Marketing
Why Should Anyone Shop with You on Small Business Saturday?
Small Business Saturday is a fabulous opportunity to increase your sales, but it's not enough to ask people to shop with you just because you're a small…
- S.O.B. (Small Owned Business) Marketing
Small Business Saturday is Coming - Are You Ready?
There is MONEY to be made on Small Business Saturday! Estimates are that around 62.7 million people shop in-store and about 63 million people shop online…
- S.O.B. (Small Owned Business) Marketing
What To Do When People Ask Your Business for Free Stuff
Small business owners get asked for free donations all the time from non-profits, event-organizers, influencers, and even family and friends - but when (if…
- S.O.B. (Small Owned Business) Marketing
Vendor Market Red Flags: Do NOT ignore these!
Vendor markets can be a goldmine for small businesses - OR a total waste of your time, money, and inventory. Over the years, we've learned there are a few red…
- S.O.B. (Small Owned Business) Marketing
Should You Still Avoid Boosting Facbook or Instagram Posts?
Meta has updated their "Boost Post" options recently, which means we need to reassess whether our "NEVER BOOST A POST" advice still holds true in 2026. If…
- S.O.B. (Small Owned Business) Marketing
Mastering Google Merchant Center for Small Businesses
Looking to get your small business’s products to appear in Google’s AI overview or products page? Then this week’s episode of the S.O.B. (small owned business)…
- S.O.B. (Small Owned Business) Marketing
Ask THESE Questions To Learn More About Your Target Audience
Target audience - one of the most important parts of marketing for any business’s success. Understanding your target audience completely will help you with…
- S.O.B. (Small Owned Business) Marketing
Best Practices to Get Repeat Customers in 2026
It’s time to focus on the lifeline of your small business - your repeat customers! In this episode of the S.O.B. (small owned business) Marketing podcast…
- S.O.B. (Small Owned Business) Marketing
Google Shares Generative AI Search Practices to AVOID (June 2026)
Last week we brought you best generative AI practices Google recently shared. This week, we’re talking about WORST practices - or everything Google does NOT…
- S.O.B. (Small Owned Business) Marketing
Google Shares Generative AI Search Best Practices (June 2026)
AI search hasn’t really changed too much when it comes to SEO best practices - but don’t just take our word for it. Last month Google shared their best…
- S.O.B. (Small Owned Business) Marketing
Where To Find Local Advertising Opportunities for Your Small Business
Get in the (metaphorical) car because we’re going on a summer road trip! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are…
- S.O.B. (Small Owned Business) Marketing
3 Steps To Help You Decide If Marketing Advice Is Worth Your Time
We’re going to court! Marketing court. There’s an overwhelming amount of marketing advice available on the internet - but not all advice is worth your time…
- S.O.B. (Small Owned Business) Marketing
Google AI Ads in 2026: New Opportunities Small Businesses Should Know About
Google is at it again, with 2 new ad opportunities that you NEED to know about as a small business owner. This week on the S.O.B. (small owned business)…
- S.O.B. (Small Owned Business) Marketing
Mid-Year Marketing Review: A Simple Guide for Small Businesses
We’re officially half way through 2026! In this week’s episode, Vivian and I are breaking down the essentials of a mid-year marketing review, and sharing…
- S.O.B. (Small Owned Business) Marketing
Navigating Google's New Review Policies in 2026
Google recently announced new updates to their review policy and small businesses NEED to hear about this. Vivian and I are discussing what’s changed in the…
- S.O.B. (Small Owned Business) Marketing
SMALL BUSINESS MARKETING PREDICTIONS FOR 2026 AND BEYOND
We are channeling our inner Nosferatu...I mean Nostradamus and making some predictions about marketing trends and changes in the coming years. Vivian and I…
- S.O.B. (Small Owned Business) Marketing
Introducing Audio Marketing Options For Your Small Business (Part 2)
Now that we’ve convinced you SOBs (small owned businesses) to consider audio marketing strategy - let’s talk about your options! This week on the S.O.B. (small…
- S.O.B. (Small Owned Business) Marketing
Introducing the Power of Audio Marketing (Part 1)
Looking for a marketing strategy that’s easy to implement and could significantly boost your small business? Let’s talk audio! This week on the S.O.B. (small…
- S.O.B. (Small Owned Business) Marketing
The Best Tools for Organic Marketing as a Small Business
Fellow small business owners! If you are looking to up your organic marketing game, then THIS is the episode for you. This week on the S.O.B. (small owned…
- S.O.B. (Small Owned Business) Marketing
What Happens at a Ribbon Cutting & How to Prepare
Ready to host your small business’s ribbon cutting but not sure where to start? This week on the S.O.B. (small owned business) marketing podcast, Vivian and I…
- S.O.B. (Small Owned Business) Marketing
Is Networking Worth My Time As A Small Business?
This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are explaining how networking can help your small business with visibility…
- S.O.B. (Small Owned Business) Marketing
Your Small Business's Essential Guide to Unique Value Proposition
This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or unique value…
- S.O.B. (Small Owned Business) Marketing
Social Media Marketing: 2026 Platform Updates You Need To Know
Social media marketing can be difficult to stay on top of, especially due to the constant changes and updates across platforms. This week on the S.O.B. (Small…
- S.O.B. (Small Owned Business) Marketing
Lore Marketing: Building Stories That Resonate
Want to tap into your small business’s lore? Wondering what lore is? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are…
- S.O.B. (Small Owned Business) Marketing
Why Perfectionism is Hurting Your Business’s Marketing
Most small business owners struggle with perfectionism—waiting for everything to be "just right" before they post, promote, or even start marketing. But what…
- S.O.B. (Small Owned Business) Marketing
What Small Businesses Need to Know about Google's Search Generative Experience (SGE)
This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE). Google is changing the way we search, which means…
- S.O.B. (Small Owned Business) Marketing
Facebook Ads Library: A Beginners Guide For Small Business Owners
This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently…
- S.O.B. (Small Owned Business) Marketing
Lessons in Small Business Marketing: Short-Term vs. Long-Term Marketing
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the critical differences between short-term and long-term…
- S.O.B. (Small Owned Business) Marketing
Google - Your New Marketing BFF? (New AI Tools You Need To Know About)
Today we are bringing you SOB’s two new Google AI tools that can help your small business. Notebook LM and Google Opal can help small business owners leverage…
- S.O.B. (Small Owned Business) Marketing
50 Creative Marketing Ideas To Grow Your Small Business
Breathe new life into your marketing with these 50 marketing ideas and strategies for your small business! This week on the S.O.B. (Small Owned Business)…
- S.O.B. (Small Owned Business) Marketing
Is Cold Calling Dead? (Marketing Advice For Small Businesses)
Cold calling is dead…sort of. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing cold calling, specifically its…
- S.O.B. (Small Owned Business) Marketing
SWOT Analysis: Is It Actually Useful For Small Businesses?
Creating a SWOT analysis for your small business can be super beneficial, as it helps with strategic planning and decision-making in your marketing. This week…
- S.O.B. (Small Owned Business) Marketing
The Art of Commission Work (w/ Special Guest Southern Curiosities)
If you’re a small business owner or artist looking to get into commission/ custom work then this week’s episode of the S.O.B. (Small Owned Business) Marketing…
- S.O.B. (Small Owned Business) Marketing
How To Prepare For Tax Season As A Small Business
As a small business owner, it can difficult to navigate your business’s taxes, let alone your personal taxes. This week on the S.O.B. (Small Owned Business)…
- S.O.B. (Small Owned Business) Marketing
New and Improved Google Ads in 2026
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how Google Ads are not only still relevant, but how it has…
- S.O.B. (Small Owned Business) Marketing
How To Use National Days In Your Small Business's Content
Social media marketing can sometimes feel like a never-ending cycle of coming up with content, which is why so many profiles now post about “national days”…
- S.O.B. (Small Owned Business) Marketing
Text Marketing: An Introduction for Small Businesses
Thinking about sending texts to your customers in 2026 as a small business? Watch this episode first! This week on the S.O.B. (Small Owned Business) Marketing…
- S.O.B. (Small Owned Business) Marketing
How To Grow Your Small Business's Email List in 2026
If you’re a small business owner who wants to get serious about email marketing in 2026 - this is the episode for you! (And the podcast for you, Vivian and I…
- S.O.B. (Small Owned Business) Marketing
Essential Marketing Analytics Small Businesses Need to Track in 2026
In 2026 we want all you S.O.B.s (small owned businesses) to track your marketing progress and focus on these 3 key analytics. This week on the S.O.B. (Small…
- S.O.B. (Small Owned Business) Marketing
The Marketing Guessing Game | S.O.B. Marketing 2025 Holiday Special
Happy holidays you S.O.B.s! Vivian and I elected to spend even more time with each other and the rest of our family this year, so we did not record a new…
- S.O.B. (Small Owned Business) Marketing
How To Create A Marketing Plan You’ll ACTUALLY Use in 2026
Marketing plans are known for being lengthy and rigid, but they don’t have to be. Vivian created a modern marketing plan designed to be flexible and…
- S.O.B. (Small Owned Business) Marketing
Building A Marketing Budget You’ll ACTUALLY Use in 2026
A key part of planning out your small business’s marketing for 2026? Creating a marketing budget. Marketing budgets are not just about spending money, but…
- S.O.B. (Small Owned Business) Marketing
5 Important Questions For Your Small Business's Year-End Review
As 2025 comes to an end, we want all you SOBs (small owned businesses) to feel prepared and ready for the new year. Taking the time to review your marketing in…
- S.O.B. (Small Owned Business) Marketing
Thanksgiving Reflections: Marketing Lessons From Small Businesses We LOVE
Happy Thanksgiving you S.O.B.s! This week we wanted to take a second to say we are thankful for all of you, and to spotlight some of our favorite small…
- S.O.B. (Small Owned Business) Marketing
Introducing Omnichannel Marketing and Its Importance for Small Businesses
Omnichannel marketing has become a popular marketing keyword in the past couple of years - but what does it actually mean and should you care as a small…
- S.O.B. (Small Owned Business) Marketing
Live Shopping: What You Need To Know As a Small Business
Live shopping, the future of retail and a great example of the new trend “shoppertainment”. This week on the S.O.B. (Small Owned Business) Marketing podcast…
- S.O.B. (Small Owned Business) Marketing
Is Podcasting Right for Your Small Business?
Podcasting can be an effective marketing tool for businesses, but is it right for YOUR small business? This week on the S.O.B. (Small Owned Business) Marketing…
- S.O.B. (Small Owned Business) Marketing
Astonishing Marketing Myths And Legends
Marketing myths, legends, and fails, oh my! Happy Halloween you S.O.B.s. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are…
- S.O.B. (Small Owned Business) Marketing
Unlocking Holiday Market Sales: Strategies for Small Businesses
It’s every small business owners favorite time of year: holiday market season! Consumers are heading out to spend money and buy presents for loved ones. Here’s…
- S.O.B. (Small Owned Business) Marketing
SEO Is Changing in 2026: New SEO Terms You Need To Know
SEO (Search Engine Optimization) as we know it has been evolving largely due to AI. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian…
- S.O.B. (Small Owned Business) Marketing
The TRUTH About "Best Of" Awards (Are They Worth It?)
We’re the best marketing podcast of 2025 according to Vivian-Chelsea Publications. And this week we’re diving into the TRUTH about “Best Of” awards. This week…
- S.O.B. (Small Owned Business) Marketing
What’s Your Marketing Personality? (And How It Affects Your Marketing)
Marketing is closer to an art than it is a science, which means your personality has an effect on your small business’s marketing. In this episode of the…
- S.O.B. (Small Owned Business) Marketing
Mastering Holiday Marketing in 2025 for Small Businesses
Holiday season marketing - NOW is the time to start planning as a small business owner. This week on the S.O.B. (Small Owned Business) Marketing podcast…