Shows / S.O.B. (Small Owned Business) Marketing
S.O.B. (Small Owned Business) Marketing
Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away…
Episodes
- S.O.B. (Small Owned Business) Marketing
5 Steps to Starting Email Marketing as a Small Business Owner
Email marketing is one of the most effective marketing strategies, but it is constantly overlooked. This week on the S.O.B. (Small Owned Business) Marketing…
- S.O.B. (Small Owned Business) Marketing
Are Google Ads Still Relevant in 2025?
With the rise of AI in search, there is a lot of talk as to whether Google Ads are still relevant and worth the time as a business owner. Our answer? Yes…
- S.O.B. (Small Owned Business) Marketing
Community Sponsorships: A Hidden Gem in Small Business Marketing
Being an active member in your community can help small businesses build stronger connections with their target audience, and community sponsorships are a…
- S.O.B. (Small Owned Business) Marketing
Marketing Lessons for Small Businesses from the Adult Industry (with Special Guest Lucy Banks)
Many of the marketing strategies and tips Vivian and I share have been perfected by those in the “spicy” or adult industry. This week on the S.O.B. (Small…
- S.O.B. (Small Owned Business) Marketing
Got a Bad Review? Here's What Your Small Business Should Do Next
Got a bad review? Don't panic, and definitely DO NOT fire back. Negative reviews are an uncomfortable part of running a business, but how you respond can have…
- S.O.B. (Small Owned Business) Marketing
The Power of Brand Storytelling (with Special Guest Arielle from Mama Sol)
When your small business has the ability to share a story with your target audience, that’s when you can build a loyal community. This week on the Small Owned…
- S.O.B. (Small Owned Business) Marketing
3 Essential Do's and Don'ts for Websites in 2025
Does your small business have a website? We’re hoping the answer is yes! This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing…
- S.O.B. (Small Owned Business) Marketing
Putting Clickbait Marketing On Trial (Is It Still Effective?)
Clickbait - the much hated marketing strategy. If clickbait marketing is hated so much, why is it still around? In this week’s episode of the Small Owned…
- S.O.B. (Small Owned Business) Marketing
Mastering AI Prompts for Marketing (How to Talk to ChatGPT)
ChatGPT has quickly become a staple in the list of tools small business owners are using to handle their marketing. But are you using it to its full potential?…
- S.O.B. (Small Owned Business) Marketing
Shocking Marketing Statistics Your Small Business Needs To Know
Did you know email marketing has an average 3600% ROI? In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing…
- S.O.B. (Small Owned Business) Marketing
Debunking Marketing Myths: Stop Believing These Common Marketing LIES
There are common marketing truths that all small business owners should live by, and there are marketing MYTHS we should all leave behind. Let’s talk about…
- S.O.B. (Small Owned Business) Marketing
Marketing Fireworks: Small Tweaks for Big Impact on Your Small Business
You don’t need a massive marketing overhaul to get explosive results. In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we’re…
- S.O.B. (Small Owned Business) Marketing
OTT Advertising: What Is It & How Can It Grow Your Small Business
What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me? This week on the Small Owned Business (S.O.B.) Marketing podcast, we are…
- S.O.B. (Small Owned Business) Marketing
The Power of Repetition in Small Business Marketing
Small business owners, if you feel like you are constantly repeating the same messages in your marketing - good! In this week’s episode of the Small Owned…
- S.O.B. (Small Owned Business) Marketing
Your Customers Aren't Buying? Look at Their Journey
You’re getting attention. People are visiting your website. They’re following you on social media. So why aren’t they buying? The problem might not be your…
- S.O.B. (Small Owned Business) Marketing
Doing Your Own Marketing? Here's How to Keep From Losing Your Mind
Doing your own marketing while running a small business can be...exhausting. In this episode of the S.O.B. Marketing Podcast, we share our one-person marketing…
- S.O.B. (Small Owned Business) Marketing
Stuck on What to Post? Here's How to Get Your Marketing Ideas Back
Ever sit down to write a social media post, email, or marketing campaign and suddenly realize you have absolutely no idea what to say? Don't freak out! You're…
- S.O.B. (Small Owned Business) Marketing
Handling Rejection as a Small Business w/ Special Guest Revisionist Studio
Handling Criticism as a Small Business Owner w/ Special Guest Revisionist Studio As a small business owner, our businesses are our pride and joy. To be…
- S.O.B. (Small Owned Business) Marketing
What Small Business's Need To Know About Google's New Short Video Tab
Google’s latest update can actually help your small business be seen! This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I talk about…
- S.O.B. (Small Owned Business) Marketing
Attracting Customers To Your Small Business | Part 2: Returning Customers
Welcome to Part 2 of our two part series - attracting customers. This week on the Small Owned Business (S.O.B.) Marketing podcast we are focusing on returning…
- S.O.B. (Small Owned Business) Marketing
Attracting Customers To Your Small Business | Part 1: New Customers
As a small business, you deal with two different kinds of customers: new and returning. This week’s episode of the Small Owned Business (S.O.B.) Marketing…
- S.O.B. (Small Owned Business) Marketing
How to Handle Negative Publicity as a Small Business
Hopefully your small business is never hit with controversy - but it can happen and we want you to be prepared. This week on the Small Owned Business (S.O.B.)…
- S.O.B. (Small Owned Business) Marketing
Marketing Resources Small Businesses Need To Know About
Here at the Small Owned Business (S.O.B.) Marketing podcast, we are all about giving small business owners all the resources and tools they may need to succeed…
- S.O.B. (Small Owned Business) Marketing
Marketing Red Flags Small Businesses Need To AVOID
This is your intervention, small business owners! If you are currently doing ANY of these marketing red flags - we are here to help. This week on the Small…
- S.O.B. (Small Owned Business) Marketing
The WORST Marketing Advice We Found on Reddit
Not all marketing advice out there is good. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing bad marketing advice we…
- S.O.B. (Small Owned Business) Marketing
What Every Seller Needs To Know: Craft Fairs vs. Retail Marketing | Special Guest Crafted From Faith
Marketing your small business at a craft fair is VERY different from marketing your business in retail (in a boutique or store). In this episode of the S.O.B…
- S.O.B. (Small Owned Business) Marketing
Would You Rather Game: Small Business Marketing Edition
Cue the gameshow music! 🎶This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are playing “Would You Rather” with marketing prompts…
- S.O.B. (Small Owned Business) Marketing
What Is Brand Reputation and Why It Matters For Your Small Business
As an S.O.B. (small owned business), you want an upstanding brand reputation - but what even is brand reputation? In this week’s episode of the S.O.B…
- S.O.B. (Small Owned Business) Marketing
How To Blueprint for Craft Fairs & Markets
Spring is in bloom and craft fairs and markets are back in business like they never left! If you are a crafter or small business looking to break into the…
- S.O.B. (Small Owned Business) Marketing
Stop Guessing Who Your Customer Is. Build This Instead
We constantly talk about target audiences and how crucial it is for small businesses to understand their customers. But how often do small businesses actually…
- S.O.B. (Small Owned Business) Marketing
Meta Verified: Is It Worth It For Your Small Business?
You S.O.B.s (small owned businesses) have asked us if we think Meta Verified is worth the money, so we tested it out! We paid for one month of Meta Verified…
- S.O.B. (Small Owned Business) Marketing
Small Owned Business (S.O.B.) Marketing Podcast's 100th Episode!
We've made it to 100 episodes of this podcast!!! 💯🎉 Thank you so much to our listeners for tuning in every week for marketing news, tips, and tricks designed…
- S.O.B. (Small Owned Business) Marketing
How to Market Your Small Business WITHOUT Social Media
If you are burnt out from social media, or simply want to expand your marketing strategy past social media marketing - this is the episode for you. Marketing…
- S.O.B. (Small Owned Business) Marketing
Resources For Small Businesses Affected By Los Angeles Fires
Our hearts go out to everyone impacted by the fires in Los Angeles and California. This week's episode of the S.O.B. (small owned business) Marketing podcast…
- S.O.B. (Small Owned Business) Marketing
Reframing Your Small Business’s Relationship with Social Media
This past weekend TikTok was unceremoniously banned and unbanned within a matter of hours. While this is great news for the small businesses that rely on…
- S.O.B. (Small Owned Business) Marketing
SEO is Changing in 2025 - Here's What Small Businesses Need to Know
Keyword stuffing is soooo 2000 and LATE! (All the millennials got that reference.) With the rise in AI, the introduction and growth of SGE, and changes to…
- S.O.B. (Small Owned Business) Marketing
The Power of Mission and Vision Statements for Small Businesses
What is your small business’s guiding star for 2025? Mission and vision statements are regularly overlooked by businesses big and small, but they are key to…
- S.O.B. (Small Owned Business) Marketing
Marketing Trends for 2025 Small Business Owners NEED to Hear
Happy New Year S.O.B.s! 🎉 This week we are discussing marketing trends we suspect will become big in 2025. If your resolution for 2025 is to take your…
- S.O.B. (Small Owned Business) Marketing
The Marketing Game: Our Parents Guess Our Marketing Adventures
It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! This week, we’re mixing things up with some family fun. We invited our parents…
- S.O.B. (Small Owned Business) Marketing
5 Must-Have Tools for Small Business Owners in 2025
Ready to level up your marketing game in 2025? In this episode of the S.O.B. Marketing podcast, we’re sharing our top 5 marketing tools every small business…
- S.O.B. (Small Owned Business) Marketing
12 Days of Christmas Marketing Tips for Small Business Owners in 2025
Happy Holidays, small business owners! This week on the Small Owned Business (S.O.B.) Marketing Podcast, we’re putting a marketing spin on the 12 Days of…
- S.O.B. (Small Owned Business) Marketing
How to Build a Standout Brand in Your Niche: Insights from Special Guest Cork & Fizz
Struggling to stand out in your niche? This is the episode for you! In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined…
- S.O.B. (Small Owned Business) Marketing
Practicing Gratitude In Your Small Business
Happy Thanksgiving S.O.B’s! This week’s episode is a little different. For the past couple of months Vivian and I have practiced gratitude - and we want to…
- S.O.B. (Small Owned Business) Marketing
Marketing Minority-Owned Businesses (with Sweet Rose Waxing Co.)
Marketing a minority-owned small businesses comes with unique opportunities. ✨ In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re…
- S.O.B. (Small Owned Business) Marketing
Advertising VS. Marketing: What's The Difference?
Confused about the difference between marketing and advertising? You’re not alone! In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we…
- S.O.B. (Small Owned Business) Marketing
Is Monetizing on Social Media Necessary for Small Businesses?
Thinking about monetizing your social media as a small business owner? It might not be as necessary—or as easy—as you think! 💡 In this week’s episode of the…
- S.O.B. (Small Owned Business) Marketing
Marketing TRICKS & TREATS
In this special Halloween episode of the Small Owned Business (S.O.B.) Marketing podcast, we are exploring examples of marketing “tricks” and “treats”. Through…
- S.O.B. (Small Owned Business) Marketing
Small Business Saturday Advice From Other Small Business Owners
Small Business Saturday is a little more than a month away! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are sharing…
- S.O.B. (Small Owned Business) Marketing
Stop Overthinking Your Small Business Marketing (How to Overcome Analysis Paralysis)
Are you overthinking your marketing? Too many options and overthinking can cause serious delays in your small business’s marketing efforts - and you’re not…
- S.O.B. (Small Owned Business) Marketing
Hurricane Helene Support for Small Businesses
Hurricane Helene has impacted countless small businesses, but help is available! ❤️ This week’s episode of the S.O.B. Marketing podcast is a little different…
- S.O.B. (Small Owned Business) Marketing
3 Reasons to Create A Marketing Plan for Your Small Business
A marketing plan is your small business's treasure map to growth! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we explore 3 key…
- S.O.B. (Small Owned Business) Marketing
Picking the Right Vendor Market as a Small Business | with Special Guest Rae (The Design Demon)
Not all markets are created equally. In this episode of the S.O.B. Marketing podcast, we talk with special guest Rae (The Design Demon) about the upcoming…
- S.O.B. (Small Owned Business) Marketing
How to Use Quizzes to GROW Your Small Business and Convert Leads
Want a fun and interactive way to generate more leads for your small business? Quizzes are your answer! In this episode of the Small Owned Business (S.O.B.)…
- S.O.B. (Small Owned Business) Marketing
DIY Marketing Secrets: How to Leverage Free Tools & Resources
DIY marketing does NOT mean doing it ALL by yourself. In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss all the resources…
- S.O.B. (Small Owned Business) Marketing
Rebranding Your Small Business | with Special Guest Rozabre from Sweet Rose Waxing Company
Rebranding as a small business can be daunting - but it is also an opportunity to redefine your brand. This week on the Small Owned Business (S.O.B.) Marketing…
- S.O.B. (Small Owned Business) Marketing
Website Tips For Small Businesses (Yes You Still Need A Website In 2024!)
Is your small business missing out on the power of a website? In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we break down why having…