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Putting Clickbait Marketing On Trial (Is It Still Effective?)
Clickbait - the much hated marketing strategy. If clickbait marketing is hated so much, why is it still around?
In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are putting clickbait on trial and discussing its effectiveness as a marketing strategy. We list potential benefits and drawbacks, the ethics behind clickbait, and how you can strategically attract the right audience WITHOUT misleading them.
What are your feelings on clickbait marketing? Is it an effective marketing strategy, or something that should be left in the past? Let us know in the comments!…
The skinny
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