Stop Guessing Who Your Customer Is. Build This Instead

S.O.B. (Small Owned Business) Marketing · Feb 27, 2025 · 46m

We constantly talk about target audiences and how crucial it is for small businesses to understand their customers. But how often do small businesses actually create an example of their consumer?

This week on the Small Owned Business (S.O.B.) marketing podcast, we talk about customer avatars, what they are, and how to create one for your small business. While having a basic understanding of your target audience is great (and important), when you go deeper and flesh out what makes your target audience “them” - that’s when you can connect with them more deeply.

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