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How to Handle Negative Publicity as a Small Business
Hopefully your small business is never hit with controversy - but it can happen and we want you to be prepared.
This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing how to handle negative publicity and why it is important to take it seriously.
We discuss the event that inspired this episode and how important it is to assess situations carefully, respond thoughtfully, and create a proactive PR crisis plan to maintain a good brand reputation.
Have you heard about the Zachary's Daiquiris situation? What are your thoughts? Let us know in the comments!…
The skinny
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