Essential Marketing Analytics Small Businesses Need to Track in 2026

S.O.B. (Small Owned Business) Marketing · Jan 1, 2026 · 40m

In 2026 we want all you S.O.B.s (small owned businesses) to track your marketing progress and focus on these 3 key analytics.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of Return on Investment (ROI), Customer Lifetime Value (CLV), and Customer Acquisition Cost (CAC), 3 marketing analytics every small business owner needs to track in 2026.

We’re sharing why these marketing analytics are important, how they can be compared to one another, and how to calculate and utilize these metrics effectively.

Marketing HOT TAKE: It does not…