Latest / S.O.B. (Small Owned Business) Marketing
Should You Still Avoid Boosting Facbook or Instagram Posts?
Meta has updated their "Boost Post" options recently, which means we need to reassess whether our "NEVER BOOST A POST" advice still holds true in 2026.
If you’ve ever wondered whether that little “Boost Post” button is worth your money, in this episode we'll cover:
- how boosting works now in 2026 across Meta’s platforms
- what targeting options are finally available
- why call-to-action buttons and audience selection change the conversation
- when boosting a post can be a smart
We'll also get practical about the stuff most people overlook, including why Apple users should avoid boosting…
The skinny
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