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Is Cold Calling Dead? (Marketing Advice For Small Businesses)
Cold calling is dead…sort of. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing cold calling, specifically its relevance in modern marketing strategies.
We define cold calling, analyze its effectiveness, and emphasize the importance of strategic approaches to cold calling.
Marketing HOT TAKE: No one actually answers phone calls anymore. Disagree? Let us know in the comments!
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