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How To Use National Days In Your Small Business's Content

Social media marketing can sometimes feel like a never-ending cycle of coming up with content, which is why so many profiles now post about “national days”. But does posting about National Polka Dot Day help or hurt your small business’s branding?

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can use national days strategically in their social media marketing, and how using national days as content can also go wrong and dilute your branding.

Our Marketing HOT TAKE this week: We all need to touch grass. You do not need to…

The skinny

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