Shows / B2Education Unpacked - The Education Growth Podcast
B2Education Unpacked - The Education Growth Podcast
B2Education Unpacked — The Education Growth Podcast
The gap between pitch decks and playgrounds.
Between what gets built, what gets sold, and what happens when it meets children.
Hosted by Stella James — former EdTech founder, commercial leader, and someone who's sat on both sides of the table — each episode unpacks why the gap between selling into education and succeeding in it is wider than most people admit.
Real conversations with the founders building products, the leaders buying them, the…
Episodes
B2Education Unpacked - The Education Growth PodcastEd Tranham — Retention beats acquisition — what an acquirer actually diligences.
Logo growth used to be the story founders told. Ed Tranham on what a buyer opens instead. A bonus episode, cut from Series One, Episode Nine of B2Education…
B2Education Unpacked - The Education Growth PodcastJo Stone — Where responsibility sits when implementation fails.
Implementation fails often enough that both sides have a story about whose fault it was. Jo Stone gives the buyer's. A bonus episode, cut from Series One…
B2Education Unpacked - The Education Growth PodcastDr Neelam Parmar — The AI curriculum nobody in the UK is building.
Dr Neelam Parmar sat on the Department for Education's education technology leadership group during COVID. She describes what it exposed. A bonus episode, cut…
B2Education Unpacked - The Education Growth PodcastCatherine Lane — We don't take a product that hasn't been proven.
An agency with a refusal line: no marketing spend behind a product that has not been proven in a school. A bonus episode, cut from Series One, Episode Eight of…
B2Education Unpacked - The Education Growth PodcastLaura McInerney — What teachers say they want versus what they will actually use.
Laura McInerney · Co-founder, Teacher Tapp · Fri 16 Oct · Cut 12 · Series One, Episode 7 · 11:01 · CHECK The person who signs and the person who uses it want…
B2Education Unpacked - The Education Growth PodcastKristy Evers — What happens when the evaluation comes back negative.
Evidence cuts both ways. Kristy Evers on what happens commercially when an evaluation does not go your way. A bonus episode, cut from Series One, Episode Six…
B2Education Unpacked - The Education Growth PodcastMatt Tiplin — Does it actually do what the deck says?
Matt Tiplin has sold education technology, inspected schools for Ofsted, and now buys. Three vantage points on the same question. A bonus episode, cut from…
B2Education Unpacked - The Education Growth PodcastEd Tranham — An eighty percent drop — funding does not predict survival.
Early-stage education fundraising has collapsed. Ed Tranham's point is about which companies came through it. A bonus episode, cut from Series One, Episode…
B2Education Unpacked - The Education Growth PodcastJo Stone — You can buy the best technology in the world. If teachers don't use it, it's worthless.
A trust buyer sets out, in operational detail, what a supplier is signing up to after the contract is signed. A bonus episode, cut from Series One, Episode Ten…
B2Education Unpacked - The Education Growth PodcastAny platform that says it will save you days a week — it's not true.
The most common return-on-investment claim in the market, taken apart by someone who sells into it. A bonus episode, cut from Series One, Episode Four of…
B2Education Unpacked - The Education Growth PodcastYou haven't told me what you're going to mitigate.
Al Kingsley sells classroom management and safeguarding software, which is nobody's idea of a glamorous category. That is the point. A bonus episode, cut from…
B2Education Unpacked - The Education Growth PodcastYou cannot honestly say your tool caused that.
A school improves. Your product was in the building. Paddy McGrath explains why that is not the same as your product having caused anything. A bonus episode…
B2Education Unpacked - The Education Growth PodcastMillions of users — of what, exactly?
Adoption numbers are the easiest thing in the sector to quote and the hardest to stand behind. A bonus episode, cut from Series One, Episode Five of…
B2Education Unpacked - The Education Growth PodcastIt is never money. It is always culture.
"We have no budget" is usually standing in for something else. Paddy McGrath spends this cut on what that something else is. A bonus episode, cut from Series…
B2Education Unpacked - The Education Growth PodcastEducation with no labels
Dukes Education was built never to sell. Aatif Hassan says there is no number that changes that, and he will not name a target number of schools either. This…
B2Education Unpacked - The Education Growth PodcastBuilding Dukes Education
Dukes Education was built never to sell. Aatif Hassan says there is no number that changes that, and he will not name a target number of schools either. This…
B2Education Unpacked - The Education Growth PodcastEpisode 10: Jo Stone THE RECKONING
Nine episodes interrogated education technology — the builders who create it, the suppliers who sell it, the implementers who deploy it, the interrogators who…
B2Education Unpacked - The Education Growth PodcastEpisode 9: Ed Tranham | THE INTERROGATORS
EdTech raises money, promises to revolutionise education, and quietly disappears. Ed Tranham has been publishing The Assignment Report for over two decades —…
B2Education Unpacked - The Education Growth PodcastEpisode 8: Catherine Lane | THE INTERROGATORS
Catherine Lane has been doing EdTech PR and marketing for over twenty years, which means she's watched every flavour of hype arrive, plateau and get replaced…
B2Education Unpacked - The Education Growth PodcastEpisode 7: Laura McInerney | THE INTERROGATORS
Teacher Tapp asks around 10,000 teachers a day what's actually happening in their classrooms. Including Christmas Day, when they also discovered that 23% of…
B2Education Unpacked - The Education Growth PodcastEpisode 6: Kristy Evers | THE IMPLEMENTERS
How much EdTech gets bought without any evidence it works? Kristy Evers has a view on this. It's not a comfortable one for the industry. Kristy Evers works at…
B2Education Unpacked - The Education Growth PodcastEpisode 5: Patrick McGrath | THE IMPLEMENTERS
Everway (formerly Texthelp) is the largest assistive technology provider in the world — thirty years, hundreds of millions of users. Paddy McGrath wants to…
B2Education Unpacked - The Education Growth PodcastEpisode 4: Al Kingsley MBE | THE IMPLEMENTERS
Al Kingsley has been on every side of the EdTech table: supplier, MAT chair, alternative-provision chair, SEND board chair, BESA EdTech chair. Which means when…
B2Education Unpacked - The Education Growth PodcastEpisode 3: Matt Tiplin | THE BUILDERS
Inclusion is one of the fastest-growing areas of EdTech procurement. Matt Tiplin thinks most of what's being sold into it isn't built for the right reasons…
B2Education Unpacked - The Education Growth PodcastEpisode 2: Dr Neelam Parmar | THE BUILDERS
Most EdTech conversations about AI default to either excitement or panic. Dr Neelam Parmar does neither. She's spent nearly two decades at the implementation…
B2Education Unpacked - The Education Growth PodcastEpisode 1: Aatif Hassan | THE BUILDERS
Aatif Hassan was expelled from school. He has dyslexia and ADHD. He now runs one of the largest private education groups in the UK — Dukes Education — with…