Ed Tranham — Retention beats acquisition — what an acquirer actually diligences.

Logo growth used to be the story founders told. Ed Tranham on what a buyer opens instead.

A bonus episode, cut from Series One, Episode Nine of B2Education Unpacked — The Education Growth Podcast.

In this one:

● Why hockey-stick logo growth no longer buys anything

● Net retention and expansion against new acquisition

● The technology stack a buyer will look at, and what they are looking for in it

● Whether anyone will pay extra for the features you keep adding

Ed Tranham is Founder of The Assignment Report.

The full episode is here.

More on the commercial side of the education sector at…

The skinny

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