You cannot honestly say your tool caused that.

A school improves. Your product was in the building. Paddy McGrath explains why that is not the same as your product having caused anything.

A bonus episode, cut from Series One, Episode Five of B2Education Unpacked — The Education Growth Podcast.

In this one:

● Why a supplier cannot claim its product caused an outcome

● The confounding variables sitting between the tool and the result

● What to say to a buyer instead, and why it lands better than the causal claim

● Product focus against feature sprawl, and how far a company drifts from why it started

Paddy McGrath is Director of Education at…

The skinny

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