Catherine Lane — We don't take a product that hasn't been proven.

B2Education Unpacked - The Education Growth Podcast · Oct 18, 2026 · 8m

An agency with a refusal line: no marketing spend behind a product that has not been proven in a school.

A bonus episode, cut from Series One, Episode Eight of B2Education Unpacked — The Education Growth Podcast.

In this one:

● The clear line, and what gets turned away because of it

● What counts as proof — a pilot, or evidence, or neither

● How long trust-building actually takes with school buyers

● Why the product and the evidence have to travel together

Catherine Lane is Founder of The Influence Crowd.

The full episode is here.

More on the commercial side of the education sector at…