Laura McInerney — What teachers say they want versus what they will actually use.

Laura McInerney · Co-founder, Teacher Tapp · Fri 16 Oct · Cut 12 · Series One, Episode 7 · 11:01 · CHECK

The person who signs and the person who uses it want different things. Laura McInerney has the data on how differently.

A bonus episode, cut from Series One, Episode Seven of B2Education Unpacked — The Education Growth Podcast.

In this one:

● Why pitching features to school leaders loses deals you should be winning

● The buyer and the user wanting opposite things

● The Lamborghini question, and the trap in asking people what they want

● Why cheaper and more streamlined reads as risk rather…

The skinny

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