Shows / The Natasha Effect | Marketing + Brand Psychology
The Natasha Effect | Marketing + Brand Psychology
marketing, branding, business psychology, and the shit that actually makes people buy. i’m natasha sudsbury, aka the marketing tease, and i’m obsessed with understanding why people notice, remember, trust, want, and choose certain brands. on the natasha effect, we’re breaking down the psychology behind business: customer behavior, brand loyalty, competition, marketing strategy, perception, sales, sensory branding, and everything happening inside your customer’s head before they hand you their…
Episodes
- The Natasha Effect | Marketing + Brand Psychology
s3e9: congrats, your marketing worked. now don’t f*ck it up.
your marketing got you the date. but will your customer want a second one? in this episode, we’re wrapping up the T.E.A.S.E test with E, experience: make her…
- The Natasha Effect | Marketing + Brand Psychology
s3e8: just because she knows you doesn’t mean she wants you
ever had someone who was REALLY into you… and somehow the harder they tried, the less interested you became? 😂 yeah. some of y’all are marketing like that man…
- The Natasha Effect | Marketing + Brand Psychology
s3e7: if i stole your logo, would anyone recognize you?
take away your logo. your business name. your username. what’s left that still makes someone think of YOU? in this episode, we’re continuing the T.E.A.S.E…
- The Natasha Effect | Marketing + Brand Psychology
s3e6: your brand has no game
getting their attention is cute. but what happens when they actually come over? 👀 in this episode, we’re continuing the T.E.A.S.E. test with E, entice: make…
- The Natasha Effect | Marketing + Brand Psychology
s3e5: your customer didn’t reject you. she never noticed you.
your reel gets 300 views. nobody comments. nobody buys and suddenly you’ve decided your content isn’t working, instagram hates you, and nobody wants what…
- The Natasha Effect | Marketing + Brand Psychology
s3e4: why the f*ck is your business account private?
your customer wants to give you money. why are you making it so f*cking difficult? 😂 in this episode, we’re talking customer friction, cognitive load…
- The Natasha Effect | Marketing + Brand Psychology
s3e3: maybe your marketing isn’t the problem… maybe your offer sucks 😂
“i’ve tried everything and my marketing isn’t working.” okay… but what does working actually mean? in this episode, we’re talking vanity metrics, conversions…
- The Natasha Effect | Marketing + Brand Psychology
s3e2: your customers are cheating on you
your customer loved you, had a great experience and then went and bought from somebody else. the audacity. but being good at what you do isn’t enough to create…
- The Natasha Effect | Marketing + Brand Psychology
s3e1: your competition isn’t the problem
welcome to season 3 of the natasha effect. we’re doing things a little differently around here💋 you know that one business owner who gets under your skin just…
The Natasha Effect | Marketing + Brand PsychologyLet’s Talk Reactive Abuse with Jontai Reynolds: You’re Not Crazy, You Were
In this episode of The Natasha Effect, I sit down with Jontai Reynolds, founder of TaiCorner Blogs and author of No One Saw Her Coming, to talk about reactive…
- The Natasha Effect | Marketing + Brand Psychology
Part 2: What Horses Teach Us About Power, Leadership, and Trust with Danielle McKinnon
In this episode of The Natasha Effect, I sit down with Danielle McKinnon, founder of Eat, Sleep, Ride and Herd Dynamics, to talk about leadership, resilience…
- The Natasha Effect | Marketing + Brand Psychology
Part 1: What Horses Teach Us About Power, Leadership, and Trust with Danielle McKinnon
In this episode of The Natasha Effect, I sit down with Danielle McKinnon, founder of Eat, Sleep, Ride and Herd Dynamics, to talk about leadership, resilience…
- The Natasha Effect | Marketing + Brand Psychology
Becoming Her Part 2: Motherhood, Identity, and the Truth No One Talks About with Nicole Patrick
In this episode of The Natasha Effect, I sit down with Nicole Patrick, founder of The Beauty Bar and Lounge and Sophia Nicole Cosmetics, to talk about what…
- The Natasha Effect | Marketing + Brand Psychology
Becoming Her Part 1: Motherhood, Identity, and the Truth No One Talks About with Nicole Patrick
In this episode of The Natasha Effect, I sit down with Nicole Patrick, founder of The Beauty Bar and Lounge and Sophia Nicole Cosmetics, to talk about what…
- The Natasha Effect | Marketing + Brand Psychology
Part 2: Why Real Community Doesn’t Happen by Accident with Sydney Welch
In this episode of The Natasha Effect, I sit down with Sydney Welch, co-founder of The Maker’s Table, an experiential agency known for hosting curated…
- The Natasha Effect | Marketing + Brand Psychology
Part 1: Why Real Community Doesn’t Happen by Accident with Sydney Welch
In this episode of The Natasha Effect, I sit down with Sydney Welch, co-founder of The Maker’s Table, an experiential agency known for hosting curated…
- The Natasha Effect | Marketing + Brand Psychology
Part 2: You Story is Your Power with MeiMei Fox
In this episode of The Natasha Effect, I sit down with MeiMei Fox, a two-time New York Times bestselling author, TEDx speaker, and CEO of Your Bestselling…
- The Natasha Effect | Marketing + Brand Psychology
Part 1: You Story is Your Power with MeiMei Fox
In this episode of The Natasha Effect, I sit down with MeiMei Fox, a two-time New York Times bestselling author, TEDx speaker, and CEO of Your Bestselling…
- The Natasha Effect | Marketing + Brand Psychology
From Grief to Grit: Building a Care-First Business
In this episode of The Natasha Effect, I’m sitting down with Mariam, founder of Premier Comfort Care, to talk about how loss can either break you or build…
- The Natasha Effect | Marketing + Brand Psychology
Growing Up in an Inverted Culture: Lost Roles, Blurred Identity, and the Path Back to Strength
This episode takes a real look at what happens when a society flips its values and raises boys and girls in ways that work against their natural strengths…
- The Natasha Effect | Marketing + Brand Psychology
Lead the Shift, Stay Fluid, and Evolve Beyond Limitation | Laws 45–48 of The 48 Laws of Power
This week, we’re wrapping up with Laws 45–48, the mindset behind guiding change, reading the room, watching the people closest to you, and staying adaptable no…
- The Natasha Effect | Marketing + Brand Psychology
Walk Away, Stay Sharp, and Master the Moves No One Sees | Laws 41–44 of The 48 Laws of Power
This week, we’re diving into Laws 41–44, the discipline behind keeping your value high, guarding what you give away, letting your actions speak louder than…
- The Natasha Effect | Marketing + Brand Psychology
Influence the Room, Control the Narrative, and Keep Your Power Close | Laws 37–40 of The 48 Laws of Power
This week, we’re breaking down Laws 37–40, the strategy behind shaping perception, staying unpredictable, managing your alliances, and guarding your resources…
- The Natasha Effect | Marketing + Brand Psychology
Command Your Space, Stay Unbothered, and Protect Your Energy | Laws 34–36 of The 48 Laws of Power
This week, we’re exploring Laws 34–36, the mindset behind holding your space without forcing it, keeping your cool when others want a reaction, and learning…
- The Natasha Effect | Marketing + Brand Psychology
Leverage, Control, and the Subtle Flex of Power | Laws 31–33 of The 48 Laws of Power
This week, we’re diving into Laws 31–33, the strategy behind shaping outcomes, guarding your influence, and listening deeper than people think you are. From…
- The Natasha Effect | Marketing + Brand Psychology
Liquor Cakes, Lies & Leveling Up with Laura: The Unfiltered Reality of Building What’s Yours
This week on The Natasha Effect, we’re getting real with Laura LaRue, the unapologetic force behind Lulu Liquor Cakes, yes, cakes infused with liquor and…
- The Natasha Effect | Marketing + Brand Psychology
The Natasha Effect After Dark Part 2: The One Where the Guys Hijack my Mic AGAIN
This week, The Natasha Effect goes totally off-script… My husband and his best friend hijacked the mic, so expect unfiltered conversations, random laughs, and…
- The Natasha Effect | Marketing + Brand Psychology
The Heat Behind the Hustle: From Hot Sauce to Hard Truths with Maddy ‘The Hot Sauce Girl’ Kelman
This week on The Natasha Effect, we’re turning up the heat, literally. I’m sitting down with Maddy “The Hot Sauce Girl” Kelman, the powerhouse behind…
- The Natasha Effect | Marketing + Brand Psychology
Grace, Grit & Game Plans | Laws 26–30 of The 48 Laws of Power
This week on The Natasha Effect, we’re breaking down Laws 26–30 of The 48 Laws of Power and trust me, it’s all about moving with intention, confidence, and…
- The Natasha Effect | Marketing + Brand Psychology
Healing, Hustle & High Vibes with Sena Hernandez
From serving tables at WingHouse to serving confidence as a mom, model, and healer, Sena Hernandez has lived a journey full of challenges, triumphs, and…
- The Natasha Effect | Marketing + Brand Psychology
Timing, Presence, and the Power of Stillness | Laws 22–25 of The 48 Laws of Power
This week, we’re unpacking Laws 22–25, the subtle art of retreat, timing, and self-reinvention. From surrendering to gain power (Law 22), mastering the art of…
- The Natasha Effect | Marketing + Brand Psychology
Behind the Mic
Ever wondered who’s behind the mic on The Natasha Effect? In this special episode we’re turning the tables, my good friend Jin Lu from Keller Williams flips…
- The Natasha Effect | Marketing + Brand Psychology
Know Your Audience, Protect Your Power | Laws 19–21 of The 48 Laws of Power
In this episode of Reading Between the Lines, we’re diving into Laws 19–21, all about awareness, authenticity, and control. Learn why it’s crucial to “Know who…
- The Natasha Effect | Marketing + Brand Psychology
All Is Well: Business Breakups, Motherhood, and Choosing Yourself.
In this episode of The Natasha Effect, I sit down with Laura Vaquera-Camacho, owner of Sippers, for a raw and honest conversation about the realities of…
- The Natasha Effect | Marketing + Brand Psychology
Live Your Life Now: Lessons from a 3x Breast Cancer Survivor
In this powerful episode of The Natasha Effect, recorded live at our CORKS & Connections Power in Pink event, I sit down with a remarkable woman, a three-time…
- The Natasha Effect | Marketing + Brand Psychology
The Natasha Effect After Dark: The One Where the Guys Hijack my Mic
This week, The Natasha Effect goes totally off-script… My husband and his best friend hijacked the mic, so expect unfiltered conversations, random laughs, and…
- The Natasha Effect | Marketing + Brand Psychology
5 Business Lessons That Would Have Saved Me Time, Money, and Stress
Running a business will teach you more than any textbook ever could. In this episode, I’m sharing the five biggest lessons I’ve learned along the way, lessons…
- The Natasha Effect | Marketing + Brand Psychology
Laws of Power 10–12: Infection, Independence, and Generosity
In this episode of The Natasha Effect, we’re diving into Laws 10–12 of The 48 Laws of Power. From avoiding the downfall of toxic associations, to mastering the…
- The Natasha Effect | Marketing + Brand Psychology
Taxes, Truths & The Shame Cycle
Nicole Davidson, aka the Tax Whisperer, joins me on The Natasha Effect to break down money myths, call out red flags, and shift how we think about finances…
- The Natasha Effect | Marketing + Brand Psychology
Leverage, Position, and Action: 48 Laws of Power Laws, 7–9
In this episode of The Natasha Effect, we’re tackling Laws 7 through 9 of the 48 Laws of Power. I break down why using other people’s skills can make you more…
- The Natasha Effect | Marketing + Brand Psychology
Nobody Checks on the Strong One - with KeishaMarie
We always talk about being strong, but what happens when strength turns into silence? In this episode, I sit down with KeishaMarie, founder of KMD.Co and the…
- The Natasha Effect | Marketing + Brand Psychology
Speak Less, Guard Your Reputation, Stand Out: 48 Laws of Power, Laws 4–6
In this episode of The Natasha Effect, we’re diving into Laws 4 through 6 of the infamous 48 Laws of Power. I’m breaking down the hidden lessons behind…
- The Natasha Effect | Marketing + Brand Psychology
Not All Prenatals Are Created Equal
Picking a prenatal isn’t about pretty packaging or Instagram hype. I’m breaking down what to look for and why those numbers on the label matter (spoiler: it’s…
- The Natasha Effect | Marketing + Brand Psychology
Reading Between the Lines: Laws 1–3 of The 48 Laws of Power
In this episode of The Natasha Effect, we crack open Robert Greene’s The 48 Laws of Power and dig into the first three laws, but not the way you’ve read them…
- The Natasha Effect | Marketing + Brand Psychology
From Tina to Truth: A Conversation on Trauma, Identity & the Unlocked Journey
Trigger Warning: This episode includes sensitive discussions around trauma, abuse, and healing. Please listen with care.In this powerful opening episode of The…
- The Natasha Effect | Marketing + Brand Psychology
Boss Moves & High-Value Love
Lorissa Wright is building empires in luxury cleaning, real estate, and travel and she’s doing it all with intention and heart. In this episode, she gets real…
- The Natasha Effect | Marketing + Brand Psychology
Vitamin D & the Lies We’ve Been Sold
You’ve heard it’s just about sunshine, but what if everything you’ve been told about vitamin D is half the story? In this solo episode, Natasha breaks down why…
- The Natasha Effect | Marketing + Brand Psychology
85% Don’t Make It: The Grit Behind Real Estate
This episode’s not about open houses and sold signs, it’s about the real in real estate. Jin Lu joins Natasha to share what it really takes to survive in a…