s3e2: your customers are cheating on you

The Natasha Effect | Marketing + Brand Psychology · Sep 17, 2026 · 14m

your customer loved you, had a great experience and then went and bought from somebody else.

the audacity.

but being good at what you do isn’t enough to create loyalty.

in this episode, we’re getting into the psychology behind why people choose the same brands again and again, including the mere exposure effect, trust, switching costs, identity, brand associations, and customer lifetime value.

because the goal isn’t to convince customers they can’t go somewhere else.

it’s to build a brand that makes them think: “i could choose anybody. i just don’t want to.”

now THAT is a thirst trap.

stay…