s3e4: why the f*ck is your business account private?

The Natasha Effect | Marketing + Brand Psychology · Oct 1, 2026 · 15m

your customer wants to give you money. why are you making it so f*cking difficult? 😂

in this episode, we’re talking customer friction, cognitive load, processing fluency, and all the tiny barriers businesses put between an interested customer and the thing they’re already trying to buy.

private business accounts. “dm for pricing.” confusing websites. vague bios. complicated checkout processes. every extra step asks something from your customer, and eventually she might decide you’re just not worth the effort.

because sometimes it’s not the algorithm. sometimes your customer didn’t lose…