Latest / The Natasha Effect | Marketing + Brand Psychology
s3e5: your customer didn’t reject you. she never noticed you.
your reel gets 300 views. nobody comments. nobody buys and suddenly you’ve decided your content isn’t working, instagram hates you, and nobody wants what you’re selling.
but what if they never fucking noticed you?
in this episode, i’m introducing the t.e.a.s.e. test and starting with T is for tempt: make them stop. we’re getting into selective attention, the cocktail party effect, salience, the self-reference effect, cognitive load, and why being visible is not the same thing as actually getting someone’s attention.
because before someone can remember you, want you, buy from you, or come back…
The skinny
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