Latest / The Natasha Effect | Marketing + Brand Psychology
s3e7: if i stole your logo, would anyone recognize you?
take away your logo. your business name. your username. what’s left that still makes someone think of YOU?
in this episode, we’re continuing the T.E.A.S.E. test with A, associate: give them something to remember you by. we’re talking associative learning, memory, retrieval cues, brand associations, and yes… scent. 😂
because your brand isn’t just what people see when you’re in front of them. it’s everything their brain is learning to connect with you.
the real flex isn’t being memorable while someone is looking at you.
it’s being remembered when you’re not in the room.
stay thirsty 💋
The skinny
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