Shows / Point Of The Story
Point Of The Story
Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and bullshit), and the creative minds trying to balance it all. New episodes every Thursday!
Episodes
- Point Of The Story
Burned Out on Your Online Business? How to Scale Down and Simplify with Michelle Pontvert
Everybody tells you the move is to scale up, but today’s guest scaled DOWN, on purpose! Michelle Pontvert literally did the opposite of what you’re meant to do…
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The 24 Threads in 24 Hours Challenge (How to Come Up With Content When You Have “Nothing To Say”)
I’ve recently accidentally had a little bit of Threads fame for my “24 Threads in 24 Hours Challenge,” and I have a confession… I’ve never even done the…
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How to Warm Up Your Audience Before a Launch with Kelsey McCormick from Coming Up Roses
Launching in three weeks and just now wondering when to warm up your audience? Girl. You’re past the due date! Warming up your audience is a forever thing. I…
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How to Get More Clients as a Creative Business Owner: Blogging, Direct Mail, and Adding a Second Income Stream (Mentorship Moment Series Ep. 2 with Meghan Doucette)
This is Mentorship Moment #2, a live strategy call with Meghan, a brand and website designer who co-owns Lemonade Co. with her friend. She bikes everywhere…
- Point Of The Story
YouTube Marketing for Business Owners: Does It Actually Work? Find Out From YouTube Expert Jamar Diggs
I could post an hour-long day in my life video on YouTube and not think twice, but ask me to sit down and record a five-minute video about something…
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300 Newsletters Later: What I've Learned (& How Much $$$ I've Made From Email Marketing)
300 weeks, five and a half years, and not a single missed Tuesday!!! Not for divorce, not for death, not for COVID, not for nothing. It was me and my beloved…
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Inside the $7M Yap Challenge Everyone's Jealous Of: Is it Possible to Get Results like Jessi Jean? with Expert Copywriter & Coach Julie Chenell
Everyone wants to reverse-engineer Jessi Jean's $6 million launch like it's a cheat code. And I fully get it! $2 million in 24 hours will make anyone start…
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How to Recover From a "Failed" Launch: Helping my Podcast Manager Get a Fucking Grip (Mentorship Moment Series Ep. 1 with Adrienne Cruz)
If you've listened to literally any episode I've ever recorded, you already know Adrienne. She's my podcast editor, my future neighbor (currently manifesting…
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The Perfect ADHD Monday Routine: This Is How You Become a Morning Person
I'm back for my first full week of routine after a long, unstructured summer, and because I love you, I'm about to bully you a little. If you've got ADHD and…
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Squirrel's Guide To Spending: What's REALLY Worth Your Money? (Life & Business!)
Whatever number you think I spend in a given month, multiply it by five. Because not only do I have a spending problem, I also have ADHD, as we damn well know…
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Have We Lost the Art of Discourse? & Other Things I'm Thinking About
So my podcast editor Adrienne FaceTimes me at 9:30 PM while I'm literally drifting off to sleep on Cape Cod, and my brain immediately goes to, "Oh my God, am I…
- Point Of The Story
Stop Hiding Behind Your Laptop: In-Person Networking Tips for Online Business Owners With Andrea Shah
I know you love your online little bubble. I know you call your internet friends your "coworkers" even though you've never met them in person (same). But…
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The Biggest Lore Drop Yet, Doubling Kal's Income, and a Venmo Heist (Switcheroo Series Ep. 3 with Kalyl Kadri)
Kal from Words Hurt hosted this Switcheroo Series episode, and instead of just winging it, he called my best friends and got the actual receipts on me. So this…
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Small Audience = Big Sales! How To Convert Your Email List Even if It’s Under 500 Subscribers with Natalie Daly
My friend Natalie Daly's email list has never had more than 500 people on it, and she's still made multiple six figures from it. So if you've been blaming your…
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Squirrel's Guide to Morning Routines: The ADHD Science You Need To Have a Better Day
Today I might hurt your feelings. I'm sorry about that, but this is a soapbox I need to get on because I refuse to let you ruin your own day. We're getting…
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The Truth About Quitting Your Business for a 9-to-5 with Jemilla Mills-Smith
You know how sometimes you meet someone and you're like, "I need to know everything about you"? That's my friend Jemilla of Storyteller Studios. This is…
- Point Of The Story
Audacity, People Pleasing, Confidence, Threads Icks, and That One Time I Threatened To Sue Walmart (Switcheroo Series Ep. 2 with Adrienne Cruz)
"You will be giving me the job, or I will call my attorney." That's a real sentence fifteen-year-old me said to a Walmart HR rep, on the phone, in homeroom…
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Why ADHDers Can't Start Anything — Even The Things They WANT To Do (And No, You're Not Lazy)
Whoever said "do the hardest thing first" has never had ADHD. That advice is the neurotypical fever dream of the century, and on behalf of the entire…
- Point Of The Story
You’re Too Pretty To Be Stressed About Money: Getting Your Financial Shit Together With Hot Girl CFO
You're too pretty to be stressed about money. That's the thesis of this episode, and the Hot Girl CFO is here to make sure you actually believe it. In this…
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Audio Messaging You Like You’re My Best Friend
Every single morning, I record my friends a podcast. And by podcast, I naturally mean a long-winded audio message spanning anywhere from eight minutes to…
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How to Vacation Proof Your Business: The 8 Things Your Business Needs So You Can Actually Take a Break
"Your business works for you while you sleep." Love that for us! BUT can we talk about what that really means? Because I feel like every girlboss from 2020 to…
- Point Of The Story
How To Go OFFline When Your Business Is ONline (Without Feeling Guilty)
I don't exist in July. That sentence is a content pillar of my business, and if you've been around long enough, you already know that! But what you might not…
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Inside Success Story: What Years of Mentorship Really Looks Like with Amy Hanneke
An incomplete list of things Amy Hanneke has done since joining Success Story: Decided to drop design and just be a copywriter. Tried design again. Said never…
- Point Of The Story
Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (Switcheroo Series Ep. 1 with Sarah Kleist)
My best friend Sarah Kleist showed up today, kicked me out of the host seat, and decided she was running the show… and I let her. (Ok fine, I planned it, but…
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You're Not Procrastinating, You're Just Stuck (And You Can Fix It!) With Executive Function Coach Sarah Lovell
Picture yourself at a coffee shop. Noise-canceling headphones in. Oat milk latte secured. You opened the laptop, you pulled up the thing you need to do, you…
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Your Limiting Beliefs Are Lying to You (And Someone Less Qualified Is Cashing In) with Sage Rountree
Have you ever watched someone accomplish something and thought, “I could do that. Actually, I could probably do that better!” But yet, here you are NOT doing…
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How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made Copy
When's the last time you looked at your old blog posts? Because if you've been blogging for more than a year, I'd bet good money there are broken links…
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Marketing Is Actually Just Flirting: How To Date Your Customers with Hunter Myers
You know I hate a fuck-ass pitch. So when today’s guest slid into my inbox with the subject line "Not a fuck-ass pitch" — and then opened with "I want to teach…
- Point Of The Story
Stop Building a Brand You Hate Living Inside — Entrepreneurial Wellness with Natascha Myers
An incomplete list of business rules you totally made up and don’t have to follow: You have to post every day. You have to offer that service. You have to want…
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How to Know When You’re Ready to Hire an OBM With My Squirrel Wrangler Claire French
I've been talking about my squirrel wrangler on this podcast for months. And you guys are so nosy, I knowwww you want to know exactly what she does, what it…
- Point Of The Story
How to Live Your Dream Life (By Gentle Parenting Your Gremlins) With Ashley B Jones
Let me introduce you to the girl who moved to Kansas (on purpose, with a plan), rides horses once a week, eats strawberries in the bathtub, and has done her…
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Accessibility 101: What Every Online Business Owner Needs to Know with Chloe Arielle
1 in 6 people experience significant disability. That's potentially 16% of your audience who literally cannot interact with your inaccessible website — even if…
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What Your Human Design Says About Your Business with Keolani Young
I have a Swedish mother and grandmother, and I still didn’t know there's a Swedish 12-hour cinnamon roll recipe I've been completely sleeping on my entire…
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Everything You Want to Know About Meta Ads (Juicier Version) with Alice Björkstrand [BONUS]
Remember when I logged into Meta Ads Manager for the first time, didn't know a damn thing, and basically needed Alice to explain what an ad even was? That was…
- Point Of The Story
Meta Ads For People Who've Been Avoiding This Conversation with Alice Björkstrand
You've been organically marketing your business for years, telling yourself ads are "eventually" on the list. Well, babes, eventually is now! If you're a…
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More Show For Your Biz: How to Create Concept Brands & Themed Offers with Kalyl Kadri from Words Hurt Copy
There are a million copywriters on the internet, but there is exactly one Victorian-era Steve Irwin copywriter. Guess which one is easier to forget! I sit down…
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How to Keep Promises to Yourself (Even With ADHD)
Content warning: this episode includes a conversation about macro tracking and food logging. I say when so you can skip ahead if you’d prefer that! I recorded…
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How To Sell on Evergreen Without the Girlboss Bullshit with Chelsea Quint
Evergreen selling is harder than live launching. There. I said it!!! Live launching gives you fake urgency to lean on, but with evergreen you actually have to…
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POV: You Just Became My Copywriting Client — Here’s What Happens Next
You read my website copy, thought it was funny, decided I was the Website Girl for the job, and now you're wondering… what the hell happens next? I've been…
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Everything You Want to Know About Pinterest Marketing with Sarah Burk
You've been telling yourself you'll figure out Pinterest "later" for how long now? A year? Two? Five? Meanwhile, there are hundreds of millions of people on…
- Point Of The Story
31 Things I Don’t Give a Fuck About Anymore at 31
I almost didn't release this episode because I was worried it was too negative. But then I realized some of you give wayyyy too many fucks about things that…
- Point Of The Story
If You Want A Village, You Have To Be A Villager: Here's How To Become One
A lot of people think to themselves "God, I wish I had a village" while simultaneously doing absolutely nothing to build one. Everybody wants the group chat…
- Point Of The Story
How I'm Making My Golden Year the Best One Yet: The Inside Scoop on My 6-Figure Copywriting Business
If you want to know what it actually looks like to build a business from $0 to $400K while being a single mom with ADHD, buying a house, surviving multiple…
- Point Of The Story
How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar
If it's not on the Google Calendar, it doesn't exist. And yes, that includes things like rest, learning, life admin tasks, and frog-swallowing! In this…
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How to Pivot Your Business Without Burning the Entire Thing Down with Morgan Markowski
I went to the bank the other day and saw a sign that said "jeans day," where employees pay $5 to wear denim for their eight-hour shift. My first thought was…
- Point Of The Story
How To Name Literally Anything (Even If You’re An Overthinker) by Katie With The Good Names
If you've been staring at a Google Doc full of business name ideas for the past three months, going back and forth about whether it's too clever or not clever…
- Point Of The Story
Follicular Energy, Luteal Doom, and Actually Understanding Your Cycle with Consciously Cait
If you've ever scheduled a full day of client calls during your luteal phase, this episode is for you. Or if you've ever thought "I'm so hormonal right now"…
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Client Experience for Squirrel Brains with Fran from The Passions Collective
There's no award for "most automated workflows" or "prettiest welcome guide," but there IS a prize for actually enjoying your business. (The prize is enjoying…
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How to Remember to Eat Lunch: Squirrel’s Guide to Feeding Yourself with Registered Dietitian Claire Rifkin
Raise your hand if you've made it to 4 PM before realizing you forgot to eat. Now put your hand down and listen to this episode. Today, I sit down with Claire…
- Point Of The Story
How to Expand Your Capacity to Attract More of What You Want with Maia Benaim
Quick question: How many times are you gonna call in the thing, get the thing, and then immediately fuck it up because your nervous system is like "nope, too…
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Should You Display Pricing on Your Website or Not?
Me if one more person asks whether or not they should put their pricing on their site: 🧍♀️➡️🚪➡️🌱😵 (You’ll understand that emoji sequence when you listen!)…
- Point Of The Story
Everything You Want to Know About LinkedIn with Nicole Marguerite Gray
When's the last time you logged into LinkedIn? 2016? 2017? The year you stopped working at that soul-sucking job and started your business, only to never think…
- Point Of The Story
The 70-Page Website Project: What's On It & How You Can DIY Your Copy
Website Girl just launched a 70-page website, and you really thought she wasn't gonna make it the biggest fucking deal ever? I'm breaking down every single…
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How To Make Every Pitch End In A “YES”- The Art Of The Orbit Jump with Chelsea Riffe
Is it just me, or are you also tired of getting cold pitches that make you want to hurl your phone across the room? I sat down with Chelsea Riffe, podcast…
- Point Of The Story
All My Streams of Income as a Copywriter and Marketing Mentor Making $400k/Year
When men talk about their revenue, they're "transparent" and "successful, “but when women do it, suddenly it's girl boss? Bullshit. Talking about money isn't…
Point Of The StorySeason 2 Finale — I Answer My Own Squirrel Brain Questions
It's Season 2 finale time, which means I'm finally answering my own rapid-fire questions! But I didn’t just answer them, I also asked my friends to answer them…
Point Of The StoryMy Most Requested Guest Finally Shows Up: 6 Minutes With My 6-Year Old
The most requested guest FINALLY makes his debut! That's right, squirrels, my 6-year-old son Wesley is officially on the podcast to answer my rapid-fire…
Point Of The StoryIs Your Podcast Boring? How to Engage Listeners and Build Loyal Fans with Podcast Manager Adrienne Cruz
When I decided to launch a podcast, I had absolutely zero intention of editing it myself. Like, I cannot think of anything worse for someone with ADHD than…
Point Of The StoryWhat If You Never Had to Post Again? Create an Instagram 9-Grid with KP from Jupiter Content Co
I invited KP from Jupiter Content Co on to talk about nine grids on Instagram, and somehow we also ended up discussing everything from credit card debt…
Point Of The StoryYour Blazer Isn't a Business Expense: Baby Steps To Better Bookkeeping with Madison Dearly
3 things that happened when I cornered a bookkeeper at a conference: 1. I almost choked to death 2. I realized I should learn how to perform the Heimlich…