More Show For Your Biz: How to Create Concept Brands & Themed Offers with Kalyl Kadri from Words Hurt Copy
There are a million copywriters on the internet, but there is exactly one Victorian-era Steve Irwin copywriter.
Guess which one is easier to forget!
I sit down with Kalyl Kadri, brand director and theater-kid-in-chief behind Words Hurt Copy, to talk all things concept brands and themed brand worlds. We spend a significant amount of time discussing what a concept brand even is, who it’s good for, the benefits of having one, and how to start building one if you’re interested.
Buuut we also go fully off the rails (as expected) and talk about a bunch of other stuff, like performance…
The skinny
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