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How to Warm Up Your Audience Before a Launch with Kelsey McCormick from Coming Up Roses

Launching in three weeks and just now wondering when to warm up your audience? Girl. You’re past the due date! Warming up your audience is a forever thing.

I brought back Miss Launch Queen herself, Kelsey McCormick of Coming Up Roses, to talk about how to do it so you can launch to people who actually give a shit about what you’re selling. We get straight to the point today (I know, a miracle), and we use my own Site Series Sprint as the guinea pig.

Pick your date. Reverse engineer. Choose a few places to go really, really deep, and make your launch unmissable.

If you’re a squiggly squirrel…

The skinny

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