Shows / The Connected Commerce Brief
The Connected Commerce Brief
Commerce has never been more connected across platforms and channels, or more complicated. The way shoppers discover, decide, and buy now spans retailers, marketplaces, retail media networks, social platforms, and owned channels. Yet many organizations still manage these as separate functions, creating disconnects that slow growth and weaken customer experiences. Hosted by Paul Frampton-Calero, CEO of Goodway Group, The Connected Commerce Brief brings together the leaders redefining how brands…
Episodes
The Connected Commerce BriefHow Liquid Death Turns Attention Into Growth | Benoit Vatere
What if the fundamentals that built iconic brands decades ago are still the key to winning in today's fragmented commerce landscape? In this episode of The…
The Connected Commerce BriefWhy Connected Commerce Breaks Down, and How to Fix It with Marissa Jarratt
What if the gap between your digital promises and in-store reality is costing you customers? In this episode of The Connected Commerce Brief, host Paul…
The Connected Commerce BriefHow to Turn Your Marketing Silos into a Connected and Bespoke Customer Journey with Ashley Travis
What if the silos destroying your marketing strategy could actually become your greatest competitive advantage? In this episode of The Connected Commerce…
The Connected Commerce BriefWhy Every Brand Must Think Like an Ecommerce Brand with Pat O'Toole, CMO at Unleashed Brands
What if the key to scaling your business was treating it like an e-commerce operation, even if you're primarily brick-and-mortar? On this episode of The…
The Connected Commerce BriefThe Connected Commerce Brief
Commerce used to be simpler. Customers discovered products in one place, bought them in another, and brands could map the journey with relative confidence. Not…