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The Connected Commerce Brief
Commerce used to be simpler.
Customers discovered products in one place, bought them in another, and brands could map the journey with relative confidence.
Not anymore.
Today, shoppers move seamlessly between retailers, marketplaces, social platforms, retail media networks, and brand-owned experiences, often in the span of a few minutes.
The challenge isn't a lack of opportunity. It's making all of those experiences feel connected. So, how are the leaders behind the world's biggest brands responding?
What bets are they making? What assumptions are they challenging? And what does growth look…
The skinny
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