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How Liquid Death Turns Attention Into Growth | Benoit Vatere
What if the fundamentals that built iconic brands decades ago are still the key to winning in today's fragmented commerce landscape?
In this episode of The Connected Commerce Brief, host Paul Frampton-Calero sits down with Benoit Vatere, Chief Media and Digital Commerce Officer at Liquid Death, to explore how brands can combine creative excellence with data-driven precision to drive sustainable growth.
Benoit shares how Liquid Death challenges conventional CPG marketing by turning attention-grabbing creative into a competitive advantage and using retail media as a full-funnel growth engine…
The skinny
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