Why Connected Commerce Breaks Down, and How to Fix It with Marissa Jarratt

The Connected Commerce Brief · Oct 1, 2026 · 40m

What if the gap between your digital promises and in-store reality is costing you customers?

In this episode of The Connected Commerce Brief, host Paul Frampton-Calero sits down with Marissa Jarratt, Senior Advisor and Executive in Waiting in the Consumer Practice Area at BCG, to explore why connected commerce often breaks down long before technology enters the picture. They unpack how organizational silos, conflicting metrics, and outdated structures can create friction between digital promises and in-store experiences, and what leaders can do to bridge those gaps. Marissa shares practical…