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Why Every Brand Must Think Like an Ecommerce Brand with Pat O'Toole, CMO at Unleashed Brands
What if the key to scaling your business was treating it like an e-commerce operation, even if you're primarily brick-and-mortar?
On this episode of The Connected Commerce Brief, recorded on the sidelines of Cannes Lions, host Paul Frampton-Calero sits down with Pat O'Toole, CMO of Unleashed Brands, to explore how connected commerce is reshaping modern businesses. Pat shares why every company must think like an e-commerce operator, regardless of its physical footprint, and how marketing leaders can build faster, more adaptable organizations.
The conversation also covers franchisee insights…
The skinny
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