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How to Turn Your Marketing Silos into a Connected and Bespoke Customer Journey with Ashley Travis
What if the silos destroying your marketing strategy could actually become your greatest competitive advantage?
In this episode of The Connected Commerce Brief, host Paul Frampton-Calero speaks with Ashley Travis, Head of Growth Marketing at Pizza Hut, about breaking down organizational silos to create more connected customer experiences. Ashley explores how cross-functional curiosity can bring retail media, loyalty, CRM, brand, digital, and in-store teams together around a shared customer journey. She also explains how low-risk experimentation can expose data and infrastructure gaps, why…
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