Shows / Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast if you're a professional headshot photographer or brand photographer. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable commercial photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you've always…
Episodes
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthYour Photography Portfolio
This week Marcus talks about building a portfolio as a photographer. He breaks this down into three areas, photographs, pace and presentation. Marcus starts by…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthDon't Be a Generalist: The Secret to Building a Premium Commercial Photography Identity
The Professional Edge: Is the rise of AI and a crowded market making you nervous? Jeff Brown, President of the BIPP, joins Marcus to explain why now is the…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthWho Is Your Ideal Brand Client? The Exercise Every Brand Photographer Should Do
If you think anyone could be your client, your marketing ends up sounding like everyone else's, and nobody listens. This conversation is about fixing that for…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthTalking to Brand Photographer Emma Bunn
Emma runs Natural Aspect — a business that has changed name and focus more times than most, partly because Emma is part of a military family that moves…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthUsing Repetition in your Photography Practice
Marcus talks about repetition in this show. Repetition was acore part of the five Rs show which you can listen to here. Marcus has recently been to a Martin…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthMeet Robin Thompson, IT expert
Robin Thompson calls himself an “IT stress reliever” — he and his wife Helen run an IT support business for small and medium companies, built after they both…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Zoe Hiljemark
Zoe Hiljemark is a PR and marketing consultant who worksjust with photographers. She has spent twenty years in PR, ten of those working with photographers. She…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthSEO series part III Internal SEO
The SEO series wraps up with the part most photographers skip: what actually needs fixing on your own website once the planning and the external work are done…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Denise Brady - Food Photographer
Denise Brady spent years shooting weddings and families before Covid forced a pivot — she has now been a food photographer for two and a half years, working…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthAlternative Genres
Every episode has an extra bonus tip that we give only to newsletter subscribers. For the show about fashion Marcus’s tip as if you want to shoot fashion…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Sonya Dove
Sonya Dove has spent 45 years in hairdressing and 40 of them at Wella, and now flies around the US and Canada shooting and mentoring on hair campaigns - she…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthSEO Series part two, external SEO
SEO Part TwoThere are going to be three podcasts on SEO. Planning External SEO Internal SEO This episode is looking at External SEO. This episode is sponsored…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Paul Cooper
Paul Cooper has been a professional photographer for over 30 years — running Baily-Cooper Photography with his wife Kate, and a photography education business…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe ten principals of flash photography
The ten principals of Flash Photography These apply to all types of light including natural light. 1. There are only two types of light, hard light and soft…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Fiona Scott PR Expert
This episode is an interview with Fiona Scott a PRspecialist. To start Sam and Fiona discuss the difference between PR and marketing. Fiona says public…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe Simple SEO Secret That Stops Photographers from Wasting Time
Are you a photographer who's ready to finally get found on Google? This week's show is the first in a three part series on SEO, revealing the most important…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with LinkedIn expert Maureen Kane
Maureen helps elevate peoples Linkedin profile. She helps them create more opportunities and visibility. That creates more leads and more business. Maureen…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthSoftware for Photographers
Marcus has been using three pieces of software for a longtime in his career. Adobe Photoshop, Lightroom, Capture one. But initially Marcus goes back to the…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthBehind the Lens: A Masterclass in Advertising Photography
This week on the podcast, we're joined by renowned British advertising photographer and director, Joe Giacomet With his unique and vibrant style, Joe has…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthHow important is it to be consistent in your marketing?
Consistency beats cleverness in marketing - but only if you stick with it long enough to know whether it's working. Sam and Marcus break down what a realistic…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Toby Lee, Headshot Photographer
Toby Lee started taking headshots of fellow drama students because he had a camera and they were spending a fortune on photographers - it's now his full-time…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Getting into Fashion Photography
Marcus has a wide experience in fashion having worked in it for many years, and then being a fashion photography lectures. It’s a team sport Fashion…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe Business of Photography: Lessons from a 30-Year Career
This week, we're joined by professional photographer Martin Hobby. With over 30 years in the industry, Martin has experience in many genres, from weddings to…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthBusiness Planining
This episode is sponsored by Website for photographers. Website 4 photographers help photographers get more leads from their websites. You can get in touch…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthIn conversation with the Royal Photographic Society
Marcus flies solo this week for a conversation with Dr Michael Pritchard from the Royal Photographic Society — on what the RPS actually does, and where…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthChristmas fireside chat with Marcus and Sam
Sam and Marcus have a cozy fireside Christmas chat about the podcast over the last year.Marcus refers back to our very first show Degree or disagree. Marcus…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Gillian Devine
Gillian Devine says she got into photography because she ‘married the wrong man’ — and stayed in it long after the marriage ended, rebuilding her business and…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthShould I work for free?
Marcus’s answer is… it depends! The pros of working for free If you are starting out as a photographer Marcus thinks thereare some advantages to working for…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Sarah J Naylor, Lifestyle Success Coach and Mentor
She helps people who have got to a point in mid life when they start ask who they are and what are they doing. Her job is about finding what really fires…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthHow to decide what to charge, pricing for photographers.
Pricing is one of the most-asked questions in photography, and there’s no single right answer — hourly, value-based, and matching what competitors charge can…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Allie Crewe
Allie Crewe left a teaching career the week a photograph of hers ended up hanging in a gallery alongside work by Martin Parr. She talks about the leap from…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthHow is the customer experience for your customers?
Marcus talks through his customers' experience Marcus’s customer journey Marcus likes to respond initial enquiries quickly, ideally within an hour. He then…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Lauren McWilliams Photographer and Brand Strategist
Lauren McWilliams built a photography business out of a pandemic-era challenge project, and along the way discovered that most clients had no idea what to…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthStop Talking About Yourself
This episode is sponsored by Website for photographers. Website 4 photographers help photographers get more leads from their websites. You can get in touch…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest interview with Colin D Smith, the listening expert
In this show we talk to Colin D Smith who is an expert in listening. A skill we have talked about many times in the show. Listening makes people feel needed…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthCreativity and rest
Creativity and Rest Marcus takes us back to episode 12 and reminds us about the 5 Rs of creativity Rules Research Reflection Repetition Rest Today Marcus is…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthBattle of the Website platforms
Wix or WordPress? Templates or custom code? Marcus and Sam break down the three real routes to a photography website — the self-build platforms, the…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Developing your style as a photographer
In this show Marcus tells us about style, what it is and how it can be used in your business. Marcus says having a style means that if someone looks at your…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Fabienne Miler - Property Stylist
Fabienne is a property stylist who works with Airbnb owners.She loves to create an original, playful property. She helps their AirBnb stand out online. She…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthWhy Your Brand Photographer Website Isn't Getting Enquiries: The Call to Action Fix
Most photographers have a button on their website. Far fewer have one that anyone actually clicks. Sam explains what separates the two, including the wording…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthBlack and White Photography
This week Marcus and Sam discuss the use of black and white photography. Marcus did a poll on LinkedIn and found that (from the sample of people who responded)…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthPlanning your Website
Website planning This week Sam and Marcus discuss website planning. An effective website needs planning carefully and Sam shares his knowledge and experience…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthMaking the move from an amateur to a professional photographer
This week Marcus and Sam talk about making that big jump to going pro. What are the key things to think about? Curious what a more formal route into the…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Nick Hemms - Mens Stylist
We talk to Nick about how he got into men's styling and how photographers can use a stylist on their shoots. Styling comes up again from a different angle in…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthMeet Marcus and Sam
Sam and Marcus are in the same room together and took this rare opportunity to quiz each other about their past! This episode is a little like being present as…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Photographer Donna Green
Straight talking and bags of experience makes this episode from Donna unmissable. She leaves nothing to chance with her work and marketing with detailed…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Photographer Gemma Griffiths
This week Sam and Marcus talk to Gemma Griffiths. Gemma is a branding and family photographer based in South Wales. She has 16 years experience in the…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthLenses, a guide for commercial photographers
In this episode we discuss lenses. Types brands and uses. And Marcus takes us through the lenses he uses on an average photo shoot. Gear talk continues in…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Olga Geidane
Episode 15 Olga Gidane Olga Geidane is a highly engaging and sought-after expert speaker on mindset transformation and change. She shared her infectious energy…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthSEO for brand photographers, or how to get found on Google
Most brand photographers only compete with the photographers around them, which means moving up Google is far more achievable than it feels. The catch is…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Christine Michaelis
This week we talk to Christine about what it's like being in front of the lens and how she uses her photographs. Christine, Marketing and Creative Start-Up…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthCreativity for Photographers
Today’s topic is creativity. The 5 R’s of Creativity ! 1. Rules • Learn them • Break them • Make your own We take a classic “rule” - the Rule of Thirds…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGuest Interview with Charlott McAnsh
Not every commercial photographer wants to be the face of their brand — but this episode makes the case for stepping out from behind the camera anyway. Marcus…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthSocial Media - How social media can be used to help your photography business.
Marcus guides us through the world of social media. It’s critical for photographers to have some sort of presence on one or more social media platform. We talk…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthEmail Marketing part two, what to do with your mailing list
This episode is sponsored by Website for photographers. Website 4 photographers help photographers get more leads from their websites. You can get in touch…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthEmail Marketing part one, how to grow your mailing list
This week we are talking about Email Marketing, specifically how to grow your mailing list. Next week we will look at what to do with your mailing list. Sam…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthFlash, Bang Wallop, professional lighting as a photographer
This week Marcus takes us through the benefits of using flash (strobe to Americans) for your photoshoots. Marcus is passionate about this subject and explains…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthOffering Subscription Services to your clients
Next week Sam will guide us through the journey of setting up a subscription service. He'll talk about the why, the how, and the marketing. Marcus and Sam will…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthWorking the Room, networking as a photographer
In this episode Sam is digging into “working the room” and how to successfully build your business network. Some of the things we discuss in this weeks show •…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthNiching as a Brand Photographer: Why Speaking to Everyone Means Reaching No One
Almost every photographer fears that picking a niche means turning work away, and Sam and Marcus think that fear is costing you far more than it protects…