Niching as a Brand Photographer: Why Speaking to Everyone Means Reaching No One

Commercial Photographer: Your Guide to Marketing, Creativity and Growth · Apr 20, 2023 · 26m

Almost every photographer fears that picking a niche means turning work away, and Sam and Marcus think that fear is costing you far more than it protects. Marcus explains how narrowing his own focus changed the way he finds clients, and why he still says yes to the odd wedding. There's also one argument for staying a generalist that both of them agree on, and a simple way to tell which side of the line you're on. If you're a brand photographer whose website tries to speak to everyone, this one is for you.

Go and listen to our Guest Interview with Charlott McAnsh next. It's a real example of…