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Latest / Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Why Your Brand Photographer Website Isn't Getting Enquiries: The Call to Action Fix

Most photographers have a button on their website. Far fewer have one that anyone actually clicks. Sam explains what separates the two, including the wording mistake that makes visitors shrug, and why a button that feels repetitive to you is exactly what a visitor flicking through needs. If you're a brand photographer relying on your site for leads, there's a good chance one of these fixes is worth making this week. Marcus also shares the button on his own site that skips the contact form entirely.

A strong call to action only works if people see it enough times. How Important Is It to Be…

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