Who Is Your Ideal Brand Client? The Exercise Every Brand Photographer Should Do

Commercial Photographer: Your Guide to Marketing, Creativity and Growth · Jun 6, 2024 · 17m

If you think anyone could be your client, your marketing ends up sounding like everyone else's, and nobody listens. This conversation is about fixing that for a brand photographer, starting with a question most photographers never ask about their own client list.

You'll hear the two things that make a client worth having, why the size of your target market matters more than you'd think, and how a bit of invention helps you write content that lands with the right people. There's also a look at where to find them, and how answering this one question has helped bring in real work.

Once you know…