Latest / Commercial Photographer: Your Guide to Marketing, Creativity and Growth
How is the customer experience for your customers?
Marcus talks through his customers' experience
Marcus’s customer journey
Marcus likes to respond initial enquiries quickly, ideally within an hour. He then moves on to trying to setup a Zoom call. As photography is visual, having a visual call is reallyimportant. That call is all about listening not selling. Zoom also means ideas can be shared visually.
After this Marcus will send out a quote, which is done automatically using his CRM. So Marcus doesn’t really talk much about pricing in that initial call, that comes in with the quote goes out.
If the job goes ahead Marcus sets up another Zoom…
The skinny
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