Shows / Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast if you're a professional headshot photographer or brand photographer. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable commercial photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you've always…
Episodes
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Get more leads using Google Maps to your Photography Business
Want to get more photography clients through the door? This week, we're talking about how to turn Google Maps and Google Business into powerful tools for…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe One Skill That Will Transform Your Photography Business
Are you a commercial photographer in the UK looking to take your business to the next level? You’re likely focused on your portfolio, marketing, and…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthEducation, Experience or both? What is the best way to develop skills as a photographer.
This week, Marcus and Sam discuss the hotly debated topic of “Do you need a photography degree/qualification to be a commercial photographer” and what’s the…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthUsing YouTube and Podcasts in your photography business with Kirsten Luts
Kirsten Luts is a commercial portrait photographer on theoutskirts of London. He is also the host of the Camera Shake podcast. Kirsten uses podcasting and…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
The Ultimate Flash Kit for a Commercial Photographer
Marcus says that Flash used to be challenging many years ago. But now life is much simpler. Sam asks about Chinese copy brands, but Marcus says that with…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthFind out about Commercial Photography in Mozambique with Jay Garrido
Jay Garrido is a Mozambican photographer. He studied film inCape Town. However, the film industry in Mozambique is not very developed, so he turned to…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe High Stakes of Headshot Photography: Why a Single Photo Can Make or Break a Career
Are you a commercial photographer who undervalues the headshot? 30 year veteran Nick Gregan explains why a single portrait holds the power to make or break a…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthExpert Corporate Photographer Stephanie Belton shares her business and photography experience and expertise with us.
Stephanie Belton has spent twenty years building a corporate photography business in St Albans, and she's built her marketing around one question: what…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Blogging: Why it is so essential to your marketing as a photographer.
Blogging still works for photographers — but only if you treat it as a strategy rather than an occasional post. Sam runs through what actually makes a blog…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe Power of Connections: Why Networking for Photographers is More Crucial Than Photoshop
Are you a commercial photographer working in isolation? In this essential episode, we speak with Philip North Coons and Graham Dittpros from Photographers…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Styling yourself as part of your brand.
Marcus is going to talk about your personal brand. He wantsto talk about the aesthetics of this. First, what is a personal brand. So, it’s a combination of who…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
What are AIs weaknesses with our guest who has studied them Alec Watson
He works as a top beauty photographer, particularly for hair brands in the US. He is also the fastest 100-metre runner of his age. Marcus points out we have a…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthBeyond the Pose: How Personal Branding Photography Unlocks a Client's Future Goals
Are you still shooting basic headshots? This week, branding photography veteran Heike Delmore reveals how she elevates her work into a premium service. Learn…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Marcus gets interviewed about his journey as a photographer
Marcus started as a bass guitar session musician. He did this freelance for about ten years during the 90s. So, in his early 30s, he had a change of direction…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthFInd out how Christian Schu gets work from high end clients
Christian is an expert in cinematic storytelling. They don’tjust look beautiful, but sell beautifully. Christian started as an insurance broker and then moved…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthPhotography Educator Fabrizia Costa shares her story
Fabrizia started with family photography, but moved into brand photography. She says brand and pet photography are the two rising genres. She started as a…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Sam becomes the guest as Marcus asks him about his past.
In this show, Marcus interviews Sam. Marcus asks Sam to start at the beginning, and Sam splits this in two and starts sharing his photography story. Sam’s Dad…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthRos Jones explains how the only person blocking your success is you.
Ros Jones spent years in corporate change management before buying into a business coaching franchise — and burning herself out chasing the same income she…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
How to use personality profiling to help your photography business with Kate Van Der Sluis
Kate works at Humber HR and has been doing HR for over 20years. Kate has lived in several European cities before coming back to Yorkshire. Kate says…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Building your position of authority to get more leads
This show is about how to be seen as an expert in a particular topic without being seen as a poser and a know-it-all. How do we get that balance? The relevance…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthWhat is it like working in Thailand as a brand photographer with Charlotte Graham
Charlotte set up Shot by Char in 2019 and is a brand Photographer. Charlotte studied fine art photography at the University of Manchester. After university…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthCommercial Photographer Marketing: Why Niching is the Strategy for Premium Pricing
Are you a commercial photographer afraid to niche down because you think you'll lose work? This week, industrial photographer Dan Barker reveals the secret to…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe 100th Episode of Shoot to the Top with Jeff brown, Gillian Devine, Martin Hobby and Zoe Hiljemark
Episode 100. Instead of one guest, four regulars come back at once — Jeff Brown, Zoe Hiljemark, Gillian Devine and Martin Hobby — for a wide-ranging look back…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthStop Fishing in the Wrong Pond: The Offline Secret to getting Premium Brand Photography Leads
The High-Income Blueprint: Are you tired of competing for "budget" clients on Facebook and Instagram? Andrew Collier joins us to reveal why the most lucrative…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe Injury That Could End Your Career: Why Fitness for Photographers is a Business Strategy
Your Most Important Kit: It’s not your camera or your lighting—it’s your body. Sam and Marcus discuss why neglecting your physical health is the fastest way to…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthLinkedIn for Photographers: Win Commercial Photography Clients via DM
Want to use LinkedIn to find commercial clients but hate the thought of sending spammy sales messages? You're not alone. This week, Sam and Marcus are joined…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthCould an e-learning course get recurring income for your photography business with James Martin?
Jamie is passionate about sales strategy, LinkedIn, socialmedia, and sales training to help businesses improve their revenue and processes. Focusing on selling…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthWhy Street Photography is essential for photographers of all genres
To get the Shoot to the Top Podcast in your inbox every week to ensure you don't miss an episode,click here Join theShoot to the Top Facebook…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthHear about AI, food photography and keeping your clients for fifteen years with Abi and Giles from Giles Christopher Photography
Abi and Giles have a background in film and TV. Abi as a producer. They met while working on Jonathan Creek. Abi says she does the organising side doing the…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe Critical Mistake Sabotaging Your Commercial Photography Marketing and Conversion
The old ways of selling are dead. Sales trainer Martyn Sloman explains why success in Commercial Photography is now about helping, not closing. Learn the…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthMarketing Funnel for Photographers: The Simple Sales Funnel Strategy for Commercial Photographers
Problem: Feeling lost trying to convert contacts into paying clients? Solution: Sam breaks down the often overcomplicated concept of the Sales Funnel for…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthHow to not leave "money on the table" with Gillian Devine
Gillian Devine is back for round two — this time on the money already sitting in your client list that most photographers never ask for. Sam and Gillian talk…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthHow to get work with an agency with Sunjay Singh
Sunjay Singh went from photographing three-day British Asian weddings on almost no sleep to running a video and photography agency that hires other…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthModern Photography apprenticeships with Anthony Milner
Anthony Milner has spent his career photographing weddings and events - and now runs an apprenticeship scheme that turns beginners into working photographers…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthChristmas comes to Photographers everywhere
This year's Christmas episode swaps the usual guest for a look back and a look forward — Sam with three things worth doing before January, Marcus with three…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe 40-Year Secret: Sustaining a Commercial Photography Career Through Mentorship
Gain exclusive insight into a 40-year Commercial Photography Career with veteran Mark Kensett. In this episode, Mark reveals the surprising marketing secret he…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthHow Virtual Tours Can Be a Part of Your Photography Business with Andy Fletcher
Andy has worked with cameras for many years. Initially, he was in the CCTV industry. This role was about sales and account management. He worked long hours…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthSmall Studio Secrets: Master Backgrounds, Lighting & Lenses for Commercial Photography
Dreaming of a professional studio but only have a spare bedroom to work with? Marcus reveals the Small Studio Secrets he's learned from 20 years in commercial…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthUsing LinkedIn to it's full potential as a photographer with Jeff Brown
Jeff Brown wrote the book on photographers and LinkedIn — literally: The Photographer's Missing Link has doubled in size since he first wrote it in 2022, and…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthFalling in love with wildlife photography and African Safaris with David Harrison
David Harrison built a career as a commercial photographer — and is now steering the business towards his real passion: wildlife photography, sparked by a…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthMaking the writing on your photography website work and get you more leads.
A surprising number of photography websites have almost no writing on them at all — which is terrible for SEO and even worse for turning visitors into leads…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthBeat Creative Block and Boost Your Productivity: A Guide for Professional Photographers
There's more to say on creativity than one episode can cover. The Secret You Need to Succeed: Unleash Your Commercial Photography Creativity Before It's Too…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthFind great insights into running a photography business from photographer and podcaster Andrew Hellmich
Andrew Hellmich has interviewed over 600 photographers on his own podcast over the last 12 years — which makes him one of the best-placed guests this show has…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthHow do increase your revenue by using video in your photography business with guests Nathan Pidd and Mike Robertson
Nathan Pidd and Mike Robertson are VIP Creative. Together they run a video and photography business in Hull. Nathan had been doing photography as long as he…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthUsing Models in your Work
This show is about working with models but is also workingwith all sorts of different people on a shoot. How do you find a fashion model for a test? A test is…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGet more LinkedIn by being a punk disrupter with Gareth Wax
Gareth says his focus is the monetisation of this autism. One of his obsessions is LinkedIn. And he decided with his knowledge of LinkedIn he should help…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthMaking more money from your business with Accountant Bel Turpin
Bel Turpin works at Turpin Accounting Services, the business her mum started — and she thinks most sole traders are leaving money on the table simply by not…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthWhich Business Apps will help your business?
Sam runs through the apps that actually earn their place in a photography business — the ones worth paying for, and the free tiers that do the job just as…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthUsing a stylist for your Photoshoot with Suzanne Suthers
Suzanne Suthers has been a personal stylist for 16 years — after training as a nurse, working in fashion, and running her own accessory shop. Now she works…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthWhat can photographers learn from musicians with Pete Coco
Pete Coco is a New York headshot and portrait photographer — and a jazz musician who spent years working out bass lines by ear before he ever picked up a…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthWhy is film photography still important today?
Marcus used film for fifteen years. He thinks using film will develop your technique. He says it is magical seeing your own photo being developed on a dark…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGetting more clients with Christine Saunders
Christine Saunders works as a business coach for photographers who are brilliant behind the camera and stuck everywhere else - helping them think like the CEO…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthSarah J Naylor helps us live our best life
Sarah J Naylor is a lifestyle success coach and mentor. She helps people at crossroads in their life. Often a midlife point where you suddenly start asking…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthGoogle Ads: A Marketing Masterclass for Your Photography Business
Are you a photographer looking to get more leads for your commercial photography business? In this episode, we're talking about Google Ads. We'll cover the…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthMeet Meg McMillan, Branding Photographer and Educator
Meg is from San Deago, our first guest from the US. Meg is a brand photographer, and has worked with over 300 entrepreneurs. She always wanted to work in an…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthJamie Stewart, networking legend.
Jamie Stewart used to dread networking - now he runs a networking training business built on turning £18k of work a year into £88k. He shares his rules for…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthCropping Images for Social Media, Websites and more
Marcus says the show was triggered by a client he had recently who wanted images cropped in a very specific way. Back in the days of film Marcus says it was a…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthMeet Jo Dufty, Mindset Coach
Jo wants to help people who don’t want an average vision. She asks them if the level of effort they are putting in reflects in their bank balance, but for most…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthUsing Google Maps to get leads
Most local photographers are sitting on an underused lead source: Google Maps. Sam walks through what actually moves the needle on your Google Business listing…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthMeet Business Expert, Zoe Wadsworth
Zoe Wadsworth built an events business, watched Covid strip it away almost overnight, and rebuilt it as a marketing and business consultancy that now works…