Shows / Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast if you're a professional headshot photographer or brand photographer. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable commercial photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you've always…
Episodes
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Should Photographers Start a YouTube Channel? Income vs Leads
Every photographer has been told they should be making video. Far fewer are told what it actually costs, what it can pay back, and when it’s a wasted week…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthTypes of Brand Photography: Which Kind of Brand Client Is Right for You?
“Brand photography” sounds like one job, but the clients behind that label could hardly be more different, and the type you aim for shapes how you work and who…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthHow to Get Visitors to Your Photography Website Without Relying on Google
A website that nobody visits can’t win you a single brand client, however good it looks, and Google isn’t going to start sending people on its own. The…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthFlash Photography for Brand Photographers: How to Get Consistent Headshots in Any Space
Turn up at a brand client’s office and you rarely get the room you planned for. Cramped, awkward, nothing like the space you pictured. Yet some photographers…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthEvent Photographer Tips: How to Shoot Red Carpet and Step and Repeat Awards
Corporate award nights look effortless in the finished photos. Behind the board, though, you've got seconds per group, a queue forming and nobody to tell you…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthWhy Visitors Leave a Brand Photographer's Website Without Enquiring
Your website can look fantastic and still send visitors away without a single enquiry. Sam has a simple way of checking why, and it starts with three questions…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe Colour Conversation Every Brand Photographer Should Have Before a Shoot
For a brand photographer, colour is quietly doing the selling on every logo, every website and every brand client, and most of us never chose it on purpose…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthLocal SEO for Brand Photographers: How to Get Found Before the Competition Does
Most brand photographers lean entirely on their website to get found locally, and miss most of what actually decides who Google shows first. This episode is…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthWhy You Don't Have to Niche Down to Build a Thriving Photography Business
If you've ever been told to pick a lane and stick to it, this episode is the counter-argument. Sam talks to Cherry from Simply C Photography, a commercial…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthPosing and Directing Brand Clients: Three Simple Techniques for Natural, Confident Portraits
If you've ever watched a client freeze the moment you point a camera at them, this episode fixes that. Marcus shares the system he uses to turn nervous, stiff…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthRetainer Models for Photographers: Turning Clients Into Recurring Income
Most photographers run their business one shoot at a time: land the job, deliver the work, then start chasing the next client from zero. This episode is about…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthWhat Website Designers Wish Photographers Knew
Ever wondered why some photos land perfectly on a website and others just don't work, no matter how good the shot is? A brand and web designer joins the show…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthWhy Smart Photographers Get Ahead During the Quiet Season
The phone's gone quiet, inquiries have dried up, and it's tempting to treat this as dead time. Marcus disagrees — and he's using it himself right now to get…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthMaking Networking Actually Work for Photographers Part Two
You've done the hard part, worked the room, swapped business cards, had the good conversation. Tony Bowler, founder of The Business Culture in Hull and East…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthWhy Most Brand Photographers Are Impossible To Tell Apart
Most brand photographers look exactly the same. Same portfolios, same Instagram grids, same prices, same everything — which means clients have nothing left to…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe Networking Prep Most Photographers Skip (Part 1)
Ever walked out of a networking event and realised nobody in the room actually remembers who you are? There's a reason, and it's usually decided before you…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthWhat It Actually Takes for a Photographer to Get Signed — And Paid — by an Agency
There's a number in this episode that'll make you rethink what your images are actually worth — and it's not about day rate. We get into the pricing…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe AI Shift Photographers Can't Afford to Ignore
Most photographers using AI are still just talking to it — asking questions, generating the odd image, having a chat. This episode is about the shift that…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe Flash Settings Most Photographers Never Check
Most photographers using flash are leaving performance on the table, not because they're doing anything wrong, but because they don't fully understand what the…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthHow to Build a Photography Agency: Inside the Business of Commercial Photography Representation
What does it actually take to build a photography agency — and what can that teach you about building your own career as a brand photographer? Harry Rose…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthOffline Marketing for Photographers: What Every Brand Photographer Should Try Next
Marketing your photography business doesn't have to mean another hour glued to Instagram. This week, Marcus and Sam step away from the algorithms to talk…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthBrand Photography Business: The Game-Changing Benefits of a CRM
The Operational Antidote: Many creative solopreneurs treat client management as a secondary task, burying critical follow-ups in endless email threads and…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthMarketing for Headshot and Brand Photographers: The Positioning Blueprint
Most creative business owners default to identical self-promotion strategies, turning their digital presence into an interchangeable sea of portfolios and…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthBrand Photography Workflow: The "Farm to Fork" Client Pipeline
The Ownership Asset: Many creative business owners inadvertently sabotage their client experience before they even pack their camera bags. Lengthy text…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe Commercial Photographer secrets to working with video crews
The Shared Space Strategy: Stepping onto a major location shoot alongside a full video crew requires a total shift in how you operate. We peel back the curtain…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthMarketing for Photographers: Why the Wrong Social Platform is Killing Your Booking
Most commercial photographers post content and hope for the best, but effective marketing for photographers requires a deeper strategy. We examine the…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthEmail Marketing for Commercial Photographers: The Direct Line to Sales
Most commercial photographers are at the mercy of platform changes, but your email list is an asset you truly own. This week, we explore how to move beyond…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthFrom the Vault: Why Photographers Need a Blog (and How to Actually Do It)
This week, we are pulling a highly valuable episode out of the archives while Sam takes a few days to recover from a routine medical procedure. We are diving…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe Great Debate: DSLR vs. Mirrorless for Brand Photographers
Many photographers feel pressured to upgrade, but is the newest tech always the best for your business? Paul Wilcox joins Marcus to debate the systems…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthFinding Your Visual Edge: The Brand Photographer's Strategy
Mastering the Visual Narrative: Being a successful brand photographer requires more than just a good eye; it requires becoming a "visual translator" for your…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe Big Debate: 10 Controversies in Brand Photography
The Invisible Ceiling: Most photographers argue about gear, but the most successful creators are arguing about philosophy. Marcus and Sam tackle the ten "hot…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthCreating Distinctive Narratives: The Creative Side of Brand Photography
Join the Webinar Stop Being Forgettable: Many photographers play it safe with "lifestyle headshots," but that makes your work, and your rates, entirely…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthPricing for Brand Photographers: How to Stop Competing on Price
The Profit Blueprint: Most brand photographers start by trading time for money, but that creates an immediate ceiling on your income. Sam explores the tiered…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthSelling Your Business: The Exit Strategy for Commercial Photographers
Don’t Let Your Life’s Work Fade Away: Most photographers are the engine of their business, but that often makes it impossible to sell. Mark Jarvis joins Sam to…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe Content Machine: Surviving the 2026 Value Crisis Why it works
Clients today need a constant stream of visuals for every platform, yet the perceived value of each individual photo is plummeting. Marcus explains how to stay…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthBeyond the £100K Barrier: Profit, Freedom, and the Myth of the Hustle
The Architecture of Six Figures: Many photographers chase turnover without realising they are building a "slog" rather than a business. Fabrizia Costa joins…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe AI Revolution: How to Be the First Choice in AI Search
The New Discovery Era: As we conclude The AI Revolution, we look at how to ensure your business doesn't disappear as AI search platforms grow. Sam explains why…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe AI Revolution: The Truth Behind the Industry’s Biggest AI Misstep
The AI Accountability Episode: In 2026, trust is the most valuable currency in Commercial Photography. Jay Peterson from Evoto AI joins us for an exclusive…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe AI Revolution: The Rise of "Mixed Reality" and Ethical AI
The Foot in Both Camps: In 2026, the creative industry is split between the demand for total authenticity and the need for AI efficiency. Giles Christopher…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe AI Revolution: How to Automate Your Commercial Photography Admin Forever
The Efficiency Layer: Most photographers didn't start their business to spend hours on spreadsheets and emails. As we continue The AI Revolution, Sam reveals…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe AI Revolution: How to Slash Your Commercial Photography Overheads by 60%
The Future is Here: While most are debating the ethics of AI Glenn Grant is it to rebuild his business from the ground up. In this season premiere, we explore…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthSTOP Guessing Your Exposure: Is This "Relic" the Secret to Perfect Commercial Photography? .
Museum Piece or Essential Tool? In the age of mirrorless previews and instant histograms, the humble flash meter is the subject of fierce debate. Marcus dives…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthJanuary Survival & April Success: The Essential 2026 Tax Roadmap for Photographers
The Dual Challenge: It’s a high-stakes start to 2026. While the January 31st Tax Return for Photographers deadline is looming, an even bigger shift is coming…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthYou Are Shooting Blind: Why Brand Photography Fails Without a Professional Brand Strategy
The Critical Gap: Why do some high-quality images fail to get results for clients? Strategy expert Uta from Carrot and Karma joins us to explain why Commercial…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Martin Parr - A life in photography
We received the sad news this week that photographer Martin Parr passed away. Our show this week is a mix of personal stories, reflections and discussion about…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthStop Wasting Money: The 3 Website Analytics for Photographers Metrics You must Track now
STOP GUESSING: Your website holds the key to your Commercial Photography Marketing success, but only if you know what the numbers mean. This essential show…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthStop Ruining Your Shoots: Master Photographer Rapport Building now.
The Challenge: Every Commercial Photography session starts with a client saying, "I hate having my photograph taken." The Solution: Expert listener Colin Smith…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthYour Window Is Closing: Use Photography Education for Commercial Photography Business Growth now
Is your Commercial photography income seasonal? Wedding photographer Nick Church reveals the reality—and huge potential—of offering Photography education…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthDon't Start Your Next Shoot Until You Master Event Photography Storytelling.
Are you leaving money on the table? Marcus breaks down event photography, a high value, high pressure genre that perfectly complements your commercial…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe Critical Mistake Sabotaging Your Commercial Photography Sales: The AI Shift You MUST Make.
Is your SEO still working? This episode with web expert Alex Vita asks the provocative question: Is traditional SEO dead in the age of AI? Discover why…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthYou Are Missing A Massive Opportunity: The Hidden Truth About Commercial Photography Dominance.
Discover the true numbers behind the industry's gender split and see exactly why brand photography is attracting so many women photographers right now—and why…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe CEO's Roadmap to Building a Premium Commercial Photography Business that you can follow today.
Marcus is back this week with a fantastic guest: Colin Jones, CEO of The Society of Photographers (The Societies). In this powerful episode, Marcus and Colin…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthYour Only Option for Growth (Part 2): Finalising the Deal for Your Photography Business
If you're looking to accelerate your journey in Brand Photography or Growing a photography business, this episode is an absolute must-listen. Sam and Marcus…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthYour Only Option for Growth: Why You Must Buy Your Way to a Bigger Commercial Photography Business.
Tired of the slow crawl to grow your photography business?In this episode, we're talking about a serious shortcut: buying an existing outfit. Sam shares his…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthThe Secret You Need to Succeed: Unleash Your Commercial Photography Creativity Before It's Too Late.
Brand photography isn't just a job; it's a goldmine for creativity and a sure-fire way to deliver massive value to your clients. Aimed squarely at UK…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Emergency Marketing Kit: 5 Low Cost Commercial Photography Marketing Strategies You Need Now.
Tired of throwing time and money at marketing and gettingnowhere? This week, Sam delivers five and a half practical, low cost marketing strategies for…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Your Brand Is Invisible: The Critical Steps to Stand Out in Commercial Photography.
This week, we're joined by personal branding experts Kaz Grant and headshot photographer Toby Lee. Toby has built an excellent personal brand which has helped…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Forget Expensive Gear: Get Better Commercial Photography Images With The £20 Kit.
Tired of feeling like you need to remortgage your house to buy quality photography equipment? Think again. In this episode, we reveal five game-changing items…
Commercial Photographer: Your Guide to Marketing, Creativity and GrowthYour Income Is At Risk: The Commercial Photography Marketing Strategy That Pays You for Stolen Images.
Struggling to protect your work and get more clients? In this episode, we chat with award winning travel photographer Nico Trinkhouse who shares his…
- Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Beyond the Newsletter: The Email Marketing Secrets for Photography Business Growth
On this week's episode, the hosts dive into the world of email marketing and how it can be a powerful tool for photographers to generate leads and grow their…