Latest / Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Why You Don't Have to Niche Down to Build a Thriving Photography Business
If you've ever been told to pick a lane and stick to it, this episode is the counter-argument. Sam talks to Cherry from Simply C Photography, a commercial photographer whose brand clients span food, industrial, property, press and personal branding work across a huge stretch of the country — and asks the question most photographers with that wide a spread struggle to answer: how do you actually make it work?
Cherry's answer draws on a career built well before she picked up a camera professionally, in sales, advertising, IT consultancy and interior design, and it shows up in how she talks to…
The skinny
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