Latest / Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Christmas comes to Photographers everywhere
This year's Christmas episode swaps the usual guest for a look back and a look forward — Sam with three things worth doing before January, Marcus with three predictions for the year ahead.
It's a lighter one, but with genuinely useful year-end homework: the 80/20 marketing audit, a LinkedIn profile refresh, and some bold calls on where the industry is headed.
The 80/20 marketing audit Sam does every year — and why most of your income comes from a fraction of your effort
Why the same exercise works just as well on your camera kit as your marketing
Marcus's prediction that 35mm film is about to…
The skinny
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